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    Festival of Unity geared towards Promoting Nigerian arts – Arts Professor

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    A professor of arts and President of the Nigeria Academy of Letters, Duro Oni, has commended the management of National Arts Theatre under the leadership of Prof. Sunday Ododo for using the creative industry as emblem of unity in the country.

    Oni gave the commendation at the fourth edition of the annual National Theatre Festival of Unity, on Friday in Lagos. The theme of the festival is “Boundless Possibility of Arts”.

    The National Theatre Festival of Unity was initiated to build bridges of unity, promote peace and harmony in the country. Activities at the festival include spectacular performances, musicals, comedy, film shows and a street party among other events.

    Oni, who gave a lecture on the topic:“Boundless Possibilities of Art: The National Theatre and New Paradigm of Development”, explained the creative industry’s major role in the unity of the country.

    “To the best of my knowledge, prior to 2020, there was no such thing as the “Festival of Unity,” embodied in a festival of arts.

    “To be certain, FESTAC had a global and more expansive festival of arts geared toward showcasing and promoting African and African Diaspora arts and cultural heritage.

    “In contrast, the “Festival of Unity” is more localised, and it is geared toward showcasing and promoting more specifically Nigerian arts and cultural heritage.

    “Hence, it is the first of its kind which is geared toward upholding the core mandate of the National Theatre, to present, promote, and preserve the Nigerian cultural heritage,” he said.

    Oni said that the management of the National Theatre was a great game changer in achieving the core mandate of a vibrant creative industry.

    He also associated the National Theatre Festival of Unity to the French Festival of Unity and Indivisibility of Aug. 10, 1793, which he said brought stronger ties in the French colony.

    “There is no gain saying that for some of us the festival has become part and parcel of our lives.

    “We always look forward to it every December with nostalgia, and we congratulate the current management for keeping the flag flying.

    “It is, therefore, not surprising that this fourth edition was themed “Boundless Possibilities”, which to my mind refers not just to the boundless possibilities of festivals of arts such as we are witnessing, but of the arts in general,” he said.

    Oni also suggested that the National Theatre Festival of Unity should not only be sustained as a December affair but should be institutionalised by subsequent administrations.

    “The sole purpose of bringing people of different ethnic nationalities together to celebrate and uphold Nigeria’s rich cultural heritage is very important.

    “Indeed, the National Theatre should be a creative hub, where one activity or another takes place every now and then. The more regular such events are, the more bridges are erected across ethnic, tribal, and religious lines.

    “Looking at the planned project of the Federal Government with that of the current management of National Theatre, there is no doubt that there is much more in the offing, as the Honourable Minister as advocated, “The National Theatre is not just an edifice; it’s a symbol of our nation’s psyche.

    “We need to use innovation and digital disruptions to make the National Theatre give back to the economy of Nigeria whilst warehousing over 250 different Nigerian cultures.” he said.

    In an interview with newsmen, the Artistic Director/ CEO, National Troupe of Nigeria (NTN), Ahmed Mohammed Ahmed, also commended the doggedness of the management of National Arts Theatre toward sustaining the festival of unity.

    “This year’s festival of unity comes with high expectations judging from the numerous successes recorded in the past.

    “We have been a formidable partner in progress and we have contributed much to the success of the programme.

    “This year’s programme and title is tilted to the vision of President Bola Tinubu, communicated through the supervising Minister.

    “We expect a high tempo festival that will draw all the important dignitaries in the creative industry,” he said.

    Festivals

    Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy

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    Calabar Carnival 2024 tourism

    Calabar Carnival 2024 drew over 300,000 tourists, driving a 42% increase in attendance and generating billions in revenue for Cross River.

     

     

    The recently concluded 32-day Calabar Carnival 2024 proved a monumental success, attracting over 300,000 tourists and generating billions in revenue for Cross River State.

    This marked a 42% increase in attendance compared to 2023, according to the Cross River Tourism Bureau.

     

    Also read: Calavegas band secures back-to-back Carnival càlabar wins

     

    Speaking in Lagos, the bureau’s Managing Director, Ekpenyong Ojoi, revealed that the carnival, which ran from 1 November to 31 December 2024, brought a significant influx of visitors from across Nigeria and beyond.

    “Calabar recorded over 300,000 tourists during the festival period, with most visitors coming from Abuja, Lagos, and neighbouring Akwa Ibom State,” Ojoi stated.

    He highlighted that the 2024 festival saw a significant rise in onsite spectators, with an estimated 450,000 attending key events such as the Cultural Carnival, Children’s Carnival, and Bikers Carnival. This was a substantial increase from the 279,486 spectators recorded in 2023.

    Furthermore, the carnival achieved global visibility, with over 1.2 billion viewers watching via DSTV channel 198 and over 100 million viewers tuning in through online streaming platforms.

    The tourism boom translated into remarkable economic benefits for Calabar. From November to December 2024, hotel occupancy rates rose from 57% in 2023 to 68%, with many establishments achieving full capacity during peak dates in December.

     

    Revenue highlights include:

    • Hotel bookings: Estimated at ₦2.79 billion ($1.74 million), driven by 100% occupancy at key hotels such as Hogis Royale and Metropolitan Hotel.
    • Food and breakfast sales: Estimated at ₦900 million ($562,000).
    • Ticketed events: Funfest, Calabar Fashion Show, and Queen of Humanity generated ₦100 million ($66,000).
    • Nightlife: The city’s top five nightclubs contributed ₦400 million ($267,000).
    • Miscellaneous activities: Online streaming, food, drinks, dancers, and car rentals added another ₦1 billion ($667,000).
    • Transportation: Visitors spent an estimated ₦8.87 billion on air, road, and sea travel.

     

     

    Ojoi also emphasised the cultural significance of the carnival, with tourists visiting key attractions such as the OMR, Marina Resort, and Kwa Falls. The festival continues to strengthen Calabar’s reputation as a premier destination for cultural tourism in Nigeria.

    “The Calabar Carnival is not just a festival; it’s a celebration of our rich heritage, a boost to our economy, and an opportunity to connect with the world,” Ojoi added.

    As the Cross River State Government continues its efforts to promote tourism, the success of the 2024 Calabar Carnival demonstrates the transformative potential of cultural events in driving economic growth and global recognition.

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    Calavegas band secures back-to-back Carnival càlabar wins

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    Calavegas Band Carnival Càlabar

    Calavegas Band, led by High Chief Edem Duke, wins Carnival Càlabar 2025, citing creativity, teamwork, and thematic excellence as key to success.

     

     

    The Calavegas Band, led by former Minister for Culture and Tourism High Chief Edem Duke, has emerged victorious at the just-concluded Carnival Càlabar 2025, marking their second consecutive win.

    Duke attributed the band’s triumph to the unwavering commitment of its members and their creative interpretation of this year’s carnival theme.

    During a celebratory get-together at the former Mirage Hotel in Calabar, Duke shared insights with journalists about the secret behind the band’s sustained success.

    He emphasised that their achievements stemmed from adhering strictly to the carnival’s rules and fostering an environment where members could fully express their talents.

    “There’s no secret to this other than committing ourselves to the very best of creative potential and utilisation of personnel,” Duke stated.

    “We focus on interpreting the theme and aggregating all the inherent talents within the band to compete favourably with others, ensuring what we present is unmatched.”

    Duke, a seasoned performing artist and cultural ambassador, explained that the Calavegas Band’s philosophy lies in blending creativity with disciplined choreography and an understanding of the carnival’s spirit.

    This winning formula, combined with a strong leadership vision, has set the band apart.

    The band’s performances this season demonstrated an extraordinary level of collaboration, creativity, and dynamic execution, earning them high praise from judges and audiences alike.

    Duke reiterated that while winning is gratifying, the primary focus remains on sustaining the carnival’s vibrancy and cultural essence.

    Looking ahead, the Calavegas Band has ambitious plans to expand its reach by launching operations in the Central and Cross River North Senatorial Districts.

    This initiative aims to identify and nurture fresh talent, ensuring the band continues to dominate the Carnival Càlabar scene.

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    Governor Sanwo-Olu hails success of Lagos shopping festival

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    Lagos Shopping Festival 2024

    Governor Babajide Sanwo-Olu praises the organisers of the Lagos Shopping Festival for creating a new economic pillar, marking the success of the 72-hour event.

     

     

    Lagos State Governor Babajide Sanwo-Olu has commended the successful conclusion of the Lagos Shopping Festival (LSF), which wrapped up at the iconic Mobolaji Johnson Arena in Onikan at 4am on Thursday, December 26.

    The much-anticipated event, which ran for an impressive 72 hours, marked a significant milestone in the state’s growing festival economy.

     

    Also read: Lagos set to host spectacular boat regatta in December

     

    Sanwo-Olu praised the organisers, Chain Reactions Africa Ltd, one of Africa’s leading Public Relations consulting firms, for their impeccable execution of the festival.

    He lauded their efforts in contributing to the development of a solid festival economy in Lagos State.

    “We are gradually building a festival economy for our great State. This idea of a 72-hour shopping festival is another strategic pillar on which the full edifice of a festival economy at Yuletide can rest,” said the governor.

    The event was a notable success, with thousands of young people gainfully employed in various aspects of the event management and commercial value chain.

    These included roles in design, stage setup, sound systems, lighting, crowd control, volunteer coordination, branding, and exhibition booth installations.

    Governor Sanwo-Olu also expressed his gratitude to the Lagos Traffic Management Authority (LASTMA), security, and safety agencies who worked tirelessly throughout the event.

    He highlighted the smooth running of the festival, noting that it was concluded without any medical emergencies or disruptions, a testament to the organisers’ excellent planning and the collaboration of state agencies.

    The festival focused on strategically scaling and optimising small businesses, providing valuable connections between shoppers and Micro, Small, and Medium-sized Enterprises (MSMEs).

    The event also received significant corporate support from major brands, including Tolaram Group, Guinness Nigeria, Zenith Bank, and First Bank, which contributed to the event’s success.

    In recognition of the festival’s importance, the governor noted that it was not only an opportunity to boost the local economy but also to provide a platform for small businesses to thrive.

    This inaugural edition of the Lagos Shopping Festival is expected to become a key annual event, strengthening Lagos’s position as a leading destination for both commerce and culture in Africa.

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