Opinion
Boosting Destination Nigeria 2030 Agenda Through Akinboboye’s 52 Tourism Products
Published
3 years agoon
By
Lanre
The Founder and President of La Campagne Tropicana, Forest and Beach Resort, Otunba Wanle Akinboboye, has never disguised his passion for his country and tourism.
It was this passion that propelled his return from the United States of America over three decades ago to give vent to his dream of turning around Nigerian tourism and making the country a choice tourist destination.
Since birthing La Campagne Tropicana, Forest and Beach Resort in Ikegun Village, Ibeju Lekki axis of Lagos State, he has never dropped the ball but kept giving his all to making the resort attain the height it has reached today, as the most sought-after and multiple-awards winning African themed resort in global tourism.
Achieving success and global acclaim was intentional and aided by his appetite and creative ferment for brand differentiation and product development.
Also, his tenacity and consistency in staying on top. These are factors that have made Akinboboye and his La Campagne brand outstanding in the Nigerian and global tourism circles.
Akinboboye is fascinated by the idea of building, developing and promoting tourism products.
This, he has accomplished over the years by creating and turning every latent tourist attraction in sight into tourism products, thereby creating destinations that not only stimulate the senses and sensibilities but offer opportunities for tourists to explore to their fill and gain an immersive experience from the destinations and products created by him.
This is one major drawback for the Nigerian tourism market, as the inability of both the private and public sector operators to turn the vast and unique tourist attractions across the country into multiple destinations, as other thriving destinations across the world have done and as the example of La Campagne brand has shown.
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Akinboboye has over the years lamented this lack of foresight and creative instinct as well as a mercantile or commercial appeal that has left Nigerian tourism poorer year after year and the operators on their back foot while other countries that are less endowed with both natural and manmade attractions as Nigeria, year on year reap bountifully and even turning Nigeria into a major source market for their tourism business.
Weary of this development, Akinboboye towards the end of 2023 graciously offered to come to the rescue of the country by promising to unlatch the 52 tourism products from his rich tourism products repertoire within one year. He started on this noble course in October 2023, with the unveiling of a tourism product weekly.
Between October and December 2023, this tourism entrepreneur of note unveiled 12 tourism products from his repertoire for the benefit of the Nigerian market. The tourism products are: DNERP (Diaspora Nigeria Economic Recovery Programme); YATE; Kamp Afrika; CAER; Building Bridge; Yoru’ Bar; Beach Safaris; Scuba Diving; HURP (Hope Unity Rebirth Prosperity); Motherland Beckons’ Heed The Call; IPADA; and IPADA Carnival.
The most important thing in this new enterprise of Akinboboye, who himself is a multiple-awards winner and Africa’s Tourism Icon, is the fact that Africa’s destination is his horizon, using Nigeria and Lagos in particular, as a base for reaching the entire world.
This is the philosophy behind his Continent Building Project through Motherland Beckons, which over the years has given birth to various activations and tourism products that Akinboboye have introduced into the market.
He believes that Africa and Nigeria should target the Diaspora market, to attract over 50 million people yearly to the continent and Nigeria by extension, to have an immersive experience from the numerous tourism products.
“We believe that if Dubai with less than four million people (population) and zero Diaspora population, could achieve so much, then the whole of the continent of Africa should be able to record a minimum of 50 million people, putting together all tourism products available throughout the continent,’’ noted Akinboboye.
Speaking further, he said: “We are not asking for handouts, we are asking them to come and take advantage of the vast opportunities in Africa. We are giving them open opportunities for them to have easy connections to the entire continent that will be championed by Nigeria.
‘‘They will be using Lagos State as the gateway, being the biggest economy in Africa, and the largest concentration spot in Africa, it is the gateway to get people of African descent and lovers of Africa to connect with the continent.’’
It is in this regard that he spoke glowingly of IPADA Carnival, one of the 12 products so far released, which according to him, is multi-dimensional and offers an opportunity for Africa to fuse into one big market for the people to harvest rich fun, explaining, “We are targeting a minimum of 50 million people annually that will be coming to the African continent through Nigeria, taking advantage of our deep seaport at Lekki.
‘‘We are transforming slave ships to cruise ships and then luxurious airlines. Now, we are celebrating our prosperity, our resilience, our growth, our development, and our contribution to the world economy.
‘‘At the end of the year, there would be a huge harvest, a celebration of that Motherland Beckons’ Heed The Call, and a huge harvest of the celebration of heeding that call, ‘IPADA.’’
We seem to be making a last-ditch effort at revamping Nigerian tourism, given that the new Ministry of Tourism and Ministry of Arts, Culture and Creative Economy have been created, with the Ministry of Arts, Culture and Creative Economy targeting $100 billion contribution to Nigeria’s Gross Domestic Product (GDP) by 2030, then now is the time to embrace noble and practical ideas and agendas that will grow Nigerian tourism and the creative economy.
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Opinion
Obasanjo declares ‘political war’ on Adeola, vows to test strength in Ogun Central
Published
1 week agoon
July 16, 2026
By Oriyomi Olufemi B
Former Ogun State governorship aspirant and Peoples Democratic Party (PDP) candidate for Ogun Central Senatorial District, Prof. Iyabo Obasanjo, has declared what she called an “all-out political battle” against Senator Solomon Olamilekan Adeola, popularly known as Yayi, accusing the All Progressives Congress (APC) senator of “betrayal, dishonesty and lacking integrity.”
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Speaking during an interactive session with journalists in Abeokuta on Wednesday, Obasanjo said she had resolved to “show who I am” after alleging that Adeola failed to honour promises made to her following the APC governorship consensus process.
I’m on a war path to show who I am. My name and my family’s name are indelible in the history of Ogun State. For anybody to want to rubbish me, they will find out the hard way that I’m not rubbishable, she said.
Obasanjo alleged that after a reconciliation meeting, Adeola requested one week to respond to issues raised but failed to communicate. I gave him six weeks. After I resigned, he started calling me. I never picked his calls and I never will. Once you’ve broken my trust, you are dead to me, she said.
She claimed her supporters had sought three concessions during the meeting: support for her senatorial ambition in the APC, reimbursement of campaign expenses from the governorship race, and inclusion of members of her political structure in his administration.
Obasanjo said she told Adeola he did not have to grant all the requests but should simply indicate what he could accommodate.
I told him to let me know what he could do so I could explain it to my supporters. Instead, he failed to keep his word. I think he is a man that lacks integrity. He sees people as things to be used, she alleged. She further claimed the senator later attempted to win her over with money, describing the amount offered as insulting.
Obasanjo also asserted that the APC halted her governorship ambition because of the momentum her campaign had generated, adding: If I had continued, there was no way I wouldn’t have beaten Yayi.
The former senator announced the commencement of her senatorial campaign, stating she would begin consultations with PDP structures across the six local government areas of Ogun Central before wider media engagements. Moving forward, I will be doing more media engagement. I am now open to interviews,” she said.
Obasanjo anchored her confidence on her record in public office, citing interventions in mechanic villages and community infrastructure.
Politics is about making people’s lives better. If you cannot make things better for individuals and society, there is no reason to be in politics, she said.
In Ogun Central, I believe I am unbeatable. People know my brand because they have seen what I have done. My focus is on my senatorial district, and we are going to win it, she declared.
Dismissing concerns over the simultaneous conduct of presidential and National Assembly elections, she said, Our people are not stupid. They know who they want to vote for. On fears of election violence, she added: We are citizens, and we will defend our rights. No violence can stop people from voting for who they want.”
She maintained that her nomination met electoral requirements, noting that the Independent National Electoral Commission (INEC) had accepted her as the PDP’s Ogun Central senatorial candidate.
We met the deadline. I was within the time limit, and INEC has accepted me as the PDP candidate, she said. She vowed to beat Yayi to a pulp at the polls.
Prof. Obasanjo, daughter of former President Olusegun Obasanjo, served as Commissioner for Health in Ogun State and later represented Ogun Central in the Senate from 2007 to 2011.
Her name recognition and past performance in office remain assets in the district, particularly in Abeokuta South, Abeokuta North, Odeda, Obafemi-Owode, Ifo, and Ewekoro LGAs that make up Ogun Central.
Senator Adeola, however, is the incumbent senator for Ogun West but has been a central figure in APC politics in Ogun State, with significant grassroots machinery and backing from party structures. He won his current seat in 2023 after switching from Lagos West.
Political observers note that Obasanjo’s threat signals a potentially bruising contest in Ogun Central, where PDP retains pockets of strength despite APC’s dominance at the state level.
Her ability to mobilize her old structure, leverage legacy projects, and frame the race as a referendum on “character and trust” will test Adeola’s reach beyond Ogun West, should he seek to contest in Central.
As of press time, Senator Adeola had not publicly responded to Prof. Obasanjo’s allegations. The APC in Ogun State also has not issued a statement on the claims regarding the governorship consensus or post-consensus agreements.
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With campaigns set to intensify, Ogun Central is shaping up as a key battleground. Whether Obasanjo’s “war path” translates into electoral upset will depend on PDP cohesion, voter turnout, and the credibility of her claims among undecided voters — with investigations into party negotiations and campaign financing likely to feature in the coming weeks.
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Opinion
Seven prime ministers in a decade: What Nigeria can learn from Britain’s chaos
Published
3 weeks agoon
July 2, 2026
By Dr Toju Ogbe,
The resignation of British Prime Minister Keir Starmer, less than two years after leading the Labour Party to a landslide electoral victory, was dramatic, yet reflected a pattern we have become familiar with in recent British politics.
Also read: Abolish state of origin: A prerequisite for true national integration
Starmer now joins a procession of fallen prime ministers stretching back to 2016 – from David Cameron to Theresa May, Boris Johnson, Liz Truss, and Rishi Sunak.
None of these prime ministers was ousted through military intervention, popular insurrection, or a court order. Rather, each was ultimately brought down by the same political system that elevated them to electoral glory.
To the casual observer, the rapid turnover of British Prime Ministers in the last decade may appear chaotic, or even a symptom of political instability. Some argue that the British electorate has become ungovernable.
However, beneath the apparent chaos at Westminster lies an uncomfortable truth that African democracies would do well to examine, particularly Nigerians who wonder why our democracy has delivered so little despite almost three decades of uninterrupted civilian rule.
The turbulence of British politics over the last decade, presents an important lesson on democratic accountability beyond successful elections.
Once the prime minister is deemed a liability by their own political party, the mechanics of accountability are activated. The daggers are quietly drawn and the ruthless pressure to resign begins.
Every poll and survey on public opinion is closely monitored, local election results are taken as a referendum on leadership. Cabinet resignations begin to gain momentum and backbenchers get restless.
Once the news media smells an internal uprising, they amplify scrutiny of the prime minister, subjecting every move – speech, public appearance, political misstep etc to relentless examination.
Pressure gradually mounts until the prospect of bitter internal leadership challenge becomes impossible to resist. The Prime Minister falls.
For every British Prime Minister, winning an election is merely the beginning of examination, not the end. Political survival lasts only for as long as the prime minister maintains the confidence of his party and the parliament.
This is the muscle of British democratic accountability; a political culture that prioritises institutional survival over individual ambition. Starmer recognised this reality in his resignation speech:
“The question my party is asking now is whether I am best placed to lead us into the next general election. I have heard the answer of my parliamentary party to that question, and I accept that answer with good grace.”
That closing sentence alone is a masterclass in British institutional democracy. The party spoke. The leader listened. The correction comes from within.
Nigeria presents a strikingly different political logic.
Nigeria on the other hand, presents an interesting contrast with a different political logic and culture.
The notion that a governing party would overtly interrogate the performance of its own leader and engineer a transition to someone better equipped to maintain public confidence, is in most cases politically unthinkable in Nigeria.
Political parties in Nigeria do not coalesce around ideological principles; rather, they operate more as electoral instruments organised around powerful individuals.
Internal dissent is often dealt with as betrayals rather than as part of healthy democratic engagement. Godfatherism and transactional loyalties shape political succession and leadership retention.
Once elected in Nigeria, there is an inherent assumption that a governor or president has a fixed two-term lease on power.
While 10 Downing Street is preparing to welcome its seventh Prime Minister in a decade, Nigeria, in contrast, has had only two democratically elected presidents during the same period – one of whom is still serving.
Social and economic conditions may deteriorate. Insecurity may worsen. Campaign promises may be ignored.
Public frustrations may become unbearable. Yet, incumbent governors and presidents often remain insulated from meaningful internal scrutiny and are even routinely anointed as ‘consensus’ candidate for second terms provided loyalties to godfathers, rather than the electorates are maintained.
The consequence is that loyalty, instead of performance is often rewarded at the expense of accountability.
This is not an argument for a revolving door at Aso Rock, as frequent leadership changes, by themselves, do not guarantee good governance.
Rather it is a case for making accountability an integral aspect of party politics in Nigeria.
Although the Nigerian presidential system provides for a fixed four-year term regardless of party confidence, political parties should however, be more than instruments for election campaigns, activated to simply retain or take over power every four years.
Electoral victory, should not be the ultimate goal, but the starting point of public service where democratic legitimacy must be continuously earned.
Equally important, political parties must develop the institutional maturity to honestly evaluate their own leaders. They must prioritise public interest and institutional credibility over loyalty to ‘Godfathers’.
The ultimate lesson from Westminster’s revolving door is clear: the true strength of a democratic system, lies not in the ability to produce leaders, but the capacity to effectively replace them, when they no longer command confidence.
Protecting failing leaders from accountability weakens democracy and political parties must ensure that no leader is more powerful than the institution.
Also read: Abolish state of origin: A prerequisite for true national integration
As political parties gear up for the 2027 general elections, the political class must decide what matters more: we can continue to reward blind loyalty and endure predictable decline, or discover the courage to demand accountability from those who seek to lead us.
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Opinion
Chief Obafemi Awolowo and the fabric of Nigeria’s history and society
Published
3 weeks agoon
July 2, 2026
By Sabella Ogbobode Abidde,
As a scholar, I have always wanted to edit or co-edit a book on the Big Ten of Nigerian nationalists, focusing on their lives, times, and generational impact from the nineteenth to the twenty-first century.
Also read: Abolish state of origin: A prerequisite for true national integration
An august list would include greats such as Aminu Kano, Herbert Macaulay, Nnamdi Azikiwe, Alvan Ikoku, Anthony Enahoro, Ahmadu Bello, Egbert Udo Udoma, Tafawa Balewa, Obafemi Awolowo, Eyo Ita, and Nnamdi Azikiwe. Two or more scholarly volumes would be ready before I bid farewell to my academic career.
But for now, this column briefly sheds light on a philosopher and mystic, who was also a political and economic giant: Chief Obafemi Awolowo.
His impact is multigenerational and wondrously woven into the fabric of Nigeria’s history, culture, and society.
Publicly available records indicate that the Nigerian nationalist movement began in the 1920s (Awolowo was born in 1909), so he had forebearers in the movement.
He later became one of the movement’s central figures, and by independence in October 1960, he had perhaps become the dominant personality shaping Nigeria’s political development and economic growth.
Awolowo was also a federalist. The first Premier of the Western region of Nigeria. The founder of the Yoruba nationalist group Egbe Omo Oduduwa.
He was the leader of the Action Group (AG), a political party and an opposition leader in the federal parliament, from 1959 to 1963.
A noted lawyer, author, journalist, and the founder and publisher of the Nigerian Tribune newspaper.
And in later years, under the first military regime, he served as the federal commissioner for finance and as vice chairman of the Federal Executive Council during the Nigerian-Biafran Civil War, 1967-1970.
Much later, Awolowo founded the Unity Party of Nigeria (UPN) and became the party’s presidential candidate in 1979 and 1983.
The consensus was that, on both occasions – especially in 1979 – the electoral body, acting at the behest of the then military regime, put its foot and thumb on the ballot-counting machines to the detriment of Awolowo.
In other words, those who voted didn’t count; the military counted and secured the votes for their preferred candidate.
Those officially sanctioned electoral irregularities, many Nigerians have asserted, partially account for why Nigeria has remained politically and economically miserable and socially chaotic in the years since.
And in the years since his passing, many of the so-called Awoists — men and women who claimed to be adherents and practitioners of his precepts — have fallen by the wayside.
They failed! By 1997, one rarely finds a school of politicians parading themselves as students of or members of the Awolowo Cathedral.
In the second decade of the twenty-first century, many politicians lack the impudence to call themselves Awoists.
The irony is that in the northern part of Nigeria, one can rarely find a pool of politicians who, today, adhere to the teachings and practices of Mallam Aminu Kano. And in the east, there are no more followers of Dr. Nnamdi Azikiwe.
Many politicians, from the east to the west, from the north to the south, and from the middle belt to the south-south, have done away with ethics, morality, ideology, or remaining faithful to their political parties.
Most no longer care about party manifestos or going to the State House, National Assembly, or the Presidency with the people’s burden on their hearts or shoulders.
In public or in private, participants in the Nigerian political and economic space think nothing about integrity, posterity, nation-building, or national interest. It is mostly about self-interest now.
That is what Nigeria has become! Many of the good, effective, efficient, visionary, and purposeful Nigerians are in hiding, while the audaciously corrupt are masters of the game, leaders at various levels of governance.
And we expect to change for the better? Heck no! It is a painful three-ring circus at all three levels.
I do not for once contend that the Federal Republic of Nigeria is a lost cause, a lost experiment, a lost entity, or a forsaken project. No! It can be saved; it can be brought back from the edge of the cliff.
And I also do not for once think that Nigeria should be partitioned into three or four separate countries.
Oh, no! I believe that sustained, first-rate, courageous, and visionary leadership can turn the Nigerian ship around. It is doable. This is not a hopeless country. It is not!
Many of the institutions Awolowo built are still going strong. Many of his policies have been proven right and correct. Many of his teachings have been found to be the appropriate panaceas for Nigeria.
And many of the physical infrastructure projects he built lasted for more than four decades.
And so, imagine where Nigeria would be today on the development scale – on the same level as Taiwan, South Korea, New Zealand, China, and Australia? Or the oil-rich Middle East countries.
Not having Chief Obafemi Awolowo as the president of this federation set her back three to four decades.
Examined dispassionately, his economic and political achievements have yet to be rivaled for several decades after his premiership of the western region, and neither has his commissionership (now minister) of the finance portfolio.
He was good, he was great, and he was miles above his contemporaries in the development of their various regions and in their generational legacies.
Without Awolowo’s policies, much of southern Nigeria – especially the western region — would perhaps be one of the least developed in today’s Nigeria.
Directly and indirectly, Awolowo was the man who made it possible for millions of Nigerians and their offspring to dream of and have a better life.
He promised, he delivered; he built and encouraged others, such as Michael Adekunle Ajasin (Ondo State), Lateef Kayode Jakande (Lagos State), Bola Ige (Oyo State), and Olabisi Onabanjo (Ogun State), to be builders.
If General Yakubu Dan-Yumma Gowon was the most consequential military leader Nigeria has ever had, Chief Obafemi Jeremiah Oyeniyi Awolowo, was the single most consequential leader and public figure beginning with his premiership in 1954.
Above all else, he was a family man, a good man, a good Nigerian, and a Pan-Africanist. He was better than most and far better than we thought. That’s Awo for you, a man who’s woven into our consciousness.
Also read: Abolish state of origin: A prerequisite for true national integration
Chief Obafemi Awolowo would have been 117 this year, but he died at 78 in 1987 at his home in Ikenne, Ogun State. Chief Hannah Idowu Dideolu Awolowo, affectionally called HID, was Awolowo’s “jewel of inestimable value.” He had said of her: “I do not hesitate to confess that I owe my success in life to three factors: the Grace of God, a Spartan self-discipline, and a good wife. Our home is to all of us, a true haven; a place of happiness, and of imperturbable seclusion from the buffetings of life.” HID was born in Ikenne, in1915 and passed in 2015 in the same locality. She was 99. It was a union and a marriage that lasted for five glorious decades.
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