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Boosting Destination Nigeria 2030 Agenda Through Akinboboye’s 52 Tourism Products

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The Founder and President of La Campagne Tropi­cana, Forest and Beach Resort, Otunba Wanle Akinboboye, has never disguised his passion for his country and tourism.

It was this passion that pro­pelled his return from the Unit­ed States of America over three decades ago to give vent to his dream of turning around Nigeri­an tourism and making the coun­try a choice tourist destination.

Since birthing La Campagne Tropicana, Forest and Beach Resort in Ikegun Village, Ibeju Lekki axis of Lagos State, he has never dropped the ball but kept giving his all to making the resort attain the height it has reached to­day, as the most sought-after and multiple-awards winning African themed resort in global tourism.

Achieving success and global acclaim was intentional and aid­ed by his appetite and creative ferment for brand differentiation and product development.

Also, his tenacity and consis­tency in staying on top. These are factors that have made Akinbob­oye and his La Campagne brand outstanding in the Nigerian and global tourism circles.

Akinboboye is fascinated by the idea of building, developing and promoting tourism products.

This, he has accomplished over the years by creating and turning every latent tourist at­traction in sight into tourism products, thereby creating des­tinations that not only stimulate the senses and sensibilities but offer opportunities for tourists to explore to their fill and gain an immersive experience from the destinations and products created by him.

This is one major drawback for the Nigerian tourism market, as the inability of both the private and public sector operators to turn the vast and unique tourist attrac­tions across the country into mul­tiple destinations, as other thriv­ing destinations across the world have done and as the example of La Campagne brand has shown.
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Akinboboye has over the years lamented this lack of foresight and creative instinct as well as a mercantile or commercial ap­peal that has left Nigerian tour­ism poorer year after year and the operators on their back foot while other countries that are less endowed with both natural and manmade attractions as Nigeria, year on year reap bountifully and even turning Nigeria into a major source market for their tourism business.

Weary of this development, Akinboboye towards the end of 2023 graciously offered to come to the rescue of the country by promising to unlatch the 52 tour­ism products from his rich tour­ism products repertoire within one year. He started on this noble course in October 2023, with the unveiling of a tourism product weekly.

Between October and Decem­ber 2023, this tourism entrepre­neur of note unveiled 12 tourism products from his repertoire for the benefit of the Nigerian mar­ket. The tourism products are: DNERP (Diaspora Nigeria Eco­nomic Recovery Programme); YATE; Kamp Afrika; CAER; Building Bridge; Yoru’ Bar; Beach Safaris; Scuba Diving; HURP (Hope Unity Rebirth Prosperity); Motherland Beckons’ Heed The Call; IPADA; and IPADA Carnival.

The most important thing in this new enterprise of Akin­boboye, who himself is a multi­ple-awards winner and Africa’s Tourism Icon, is the fact that Af­rica’s destination is his horizon, using Nigeria and Lagos in par­ticular, as a base for reaching the entire world.

This is the philosophy behind his Continent Building Project through Motherland Beckons, which over the years has given birth to various activations and tourism products that Akinbobo­ye have introduced into the mar­ket.

He believes that Africa and Ni­geria should target the Diaspora market, to attract over 50 million people yearly to the continent and Nigeria by extension, to have an immersive experience from the numerous tourism products.

“We believe that if Dubai with less than four million people (pop­ulation) and zero Diaspora pop­ulation, could achieve so much, then the whole of the continent of Africa should be able to record a minimum of 50 million people, putting together all tourism prod­ucts available throughout the con­tinent,’’ noted Akinboboye.

Speaking further, he said: “We are not asking for handouts, we are asking them to come and take advantage of the vast opportuni­ties in Africa. We are giving them open opportunities for them to have easy connections to the en­tire continent that will be cham­pioned by Nigeria.

‘‘They will be using Lagos State as the gateway, being the biggest economy in Africa, and the larg­est concentration spot in Africa, it is the gateway to get people of Af­rican descent and lovers of Africa to connect with the continent.’’

It is in this regard that he spoke glowingly of IPADA Carnival, one of the 12 products so far re­leased, which according to him, is multi-dimensional and offers an opportunity for Africa to fuse into one big market for the people to harvest rich fun, explaining, “We are targeting a minimum of 50 million people annually that will be coming to the African continent through Nigeria, tak­ing advantage of our deep seaport at Lekki.

‘‘We are transforming slave ships to cruise ships and then luxurious airlines. Now, we are celebrating our prosperity, our resilience, our growth, our devel­opment, and our contribution to the world economy.

‘‘At the end of the year, there would be a huge harvest, a cel­ebration of that Motherland Beckons’ Heed The Call, and a huge harvest of the celebration of heeding that call, ‘IPADA.’’

We seem to be making a last-ditch effort at revamping Nige­rian tourism, given that the new Ministry of Tourism and Minis­try of Arts, Culture and Creative Economy have been created, with the Ministry of Arts, Culture and Creative Economy targeting $100 billion contribution to Nigeria’s Gross Domestic Product (GDP) by 2030, then now is the time to embrace noble and practical ideas and agendas that will grow Ni­gerian tourism and the creative economy.

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Culture

WAKE UP! Art Exhibition Returns for a Second Act

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WAKE UP

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

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Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.


Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

Also read: Five rising stars battle for 2026 Headies Next Rated

Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”

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When Port Harcourt hosted Wole Soyinka

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Port Harcourt

By Dr. Sam Akpe,

The hall wore a robe of expectations as minutes ticked towards the hour. The city was wrapped in the mood of impending festivity. Something was in the air. Road safety personnel and armed policemen were on duty—directing traffic and maintaining orderliness along Woji Road.

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A walk into the event hall felt like an excursion into a carnival. From the urbane music equipment emitting jazzy tunes, to the symmetrically-arranged seats, the arty wall decorations, and the storybook backdrop, poetry was on display.

Outside, directly opposite the car park, a massive poster announcing the event in the making—the Annual Wole Soyinka Lecture with a life-size portrait of the literary legend—exhibited what was about to unfold.

The imposing poster also indicated two other persons—the technocrat extraordinaire, Chief Ndutimi Alaibe, as chairman of the day, while the former Aviation and Aerospace Development Minister, Chief Osita Chidoka—was the guest speaker.

Indeed, almost the entire Port Harcourt—a city of political frenzy, soaked in oily wealth but surrounded by shantytowns—was in colourful feel of expectancy, as it awaited the arrival of Akinwande Oluwole Babatunde Soyinka, Africa’s first Nobel Laureate in Literature.

Then almost surreptitiously, the literary idol walked into the hall unannounced. Except for his traditional white hair, the big smile, and the hawk-like penetrating eyes, the hall almost missed his entry. Eventually, everyone rose in honour of the reverential figure—the father of modern political literature.

The 92-years old, with a deep voice, was in the city not just to attend a lecture in his honour, but to participate in a highbrow yearly ritual of the National Association of Seadogs, also called Pyrates Confraternity—a body of intellectual militants founded by him several decades ago.

It turned out to be quite an explosive event. Chairman of the summit, Chief Ndutimi Alaibe, known simply as ‘Timi, paid extensive tributes Wole Soyinka before setting the tone for the lecture that triggered off wide-ranging discussions.

‘Timi told the audience that Nigeria is immeasurably better today because of people like Soyinka who, throughout his remarkable journey, has consistently chosen the harder path—the path of conscience, courage, and truth—when silence could have been safer, easier, and far more rewarding to him.

Labelling the scholarly sage as a man with generosity of spirit and loyalty to friends, he applauded Soyinka’s readiness to encourage worthy causes, and the extraordinary willingness to show up whenever principle, rather than prominence was needed.

He declared, “Today, we honour you not merely with words, but with our presence and our shared commitment to engage the very questions your life has posed to our nation for more than six decades—questions of justice, accountability, freedom, and the moral courage required to build a truly democratic society.”

Besides, the lecture, the event was also a celebration of those described as the National Association of Seadogs Martyrs—a group comprising members of the confraternity arrested on February 17, 1997, imprisoned and tortured by the military in Rivers State on accusation of undue radicalism.

Their ordeal, which lasted 72 days, stated Dr Joseph Oteri, the confraternity leader, was an unplanned journey into the darkest hell of the late General Sani Abacha’s regime, “for daring to believe that Nigeria deserved better than the boot of a dictator,” until they were freed by a court of law.

‘Timi noted that the arrest and prosecution of the Pyrates was basically “for refusing to be silent in the face of oppression” describing the victims as “enduring symbols of resilience and civil courage in the struggle for the restoration of democracy and the rule of law.”

He said the anniversary of the event reminded everyone that democracy not freely bestowed; but was won through the sacrifices of countless Nigerians –many celebrated, many unsung—who endured intimidation, persecution and personal loss in defence of freedom, justice and accountable governance.

Going down memory lane, he mentioned other martyrs of democracy to include “Dele Giwa, whose fearless journalism challenged military authoritarianism until it claimed his life, Ken Saro-Wiwa and the Ogoni Nine, whose martyrdom awakened the world’s conscience to environmental justice and human rights, Kudirat Abiola, whose courage sustained the struggle to reclaim a stolen democratic mandate.

“We remember Chief Alfred Rewane, whose unwavering commitment to democracy cost him his life. And we remember Chief Bola Ige, Nigeria’s former Attorney-General and Minister of Justice, whose assassination remains, to our enduring national shame, unresolved.”

Then he added: “Whether through imprisonment or assassination, torture or intimidation, these men and women bore heavy personal burdens so that future generations might live under the rule of law rather than the rule of fear.

“Their stories remind us that civil courage is not an abstract ideal. It is rather the willingness to stand for what is right, even when the consequences are severe and deadly.

“As we honour their memories today, may we also recommit ourselves to completing the work for which they sacrificed so much—building a Nigeria founded on justice, accountability, constitutional governance and respect for the dignity of every citizen.”

The hall sat in silence, except for intermittent applauses and fulfilled smiles from Soyinka as ‘Timi recalled rare moments of encounter with the erudite professor several years ago—a part of four decades of relationship that has profoundly shaped his understanding of what Soyinka means to Nigeria.

He mentioned an instance of close interaction in 2006 when, under the auspices of the Commission of Nobel Laureates, Soyinka was part of an international mission that visited the Niger Delta to promote peaceful dialogue and undertake a fact-finding exercise in the region—including a visit to the Niger Delta Development Commission, where ‘Timi served.

He recalled that after listening to their presentation, Soyinka remarked that the NDDC had taken on an enormous burden on behalf of a beleaguered region and deserved to be remembered as one of the positive initiatives of the Obasanjo administration, adding with characteristic generosity, “I will remember to commend him when next I see him.”  

Two years later, ‘Timi’s late wife, Alaere, extended an invitation to the revered literary czar who was then in the United States, immersed in an exceptionally demanding schedule, to visit ‘Timi’s village of Igbainwari in Opokuma, Bayelsa State, to inaugurate the Wole Soyinka Library—an initiative of Alaere’s organisation, Family Reorientation, Education and Empowerment (FREE).

He revealed that what made that visit even more remarkable was that Soyinka “did not merely fly in to perform a ceremonial duty and depart. He chose to spend the night in our modest country home in that remote riverine community.

“For a man of such global stature—a Nobel Laureate whose voice commanded respect across continents—it was an extraordinary act of humility. Let me add that he also tried Izon local brew.

“By his presence, he honoured not only our family but also an entire community that had long felt disregarded, affirming that no place is too small, and no people too insignificant, to deserve dignity, learning, and hope.

“He spoke with genuine admiration of my late wife’s vision, courage, and steadfast determination, recognising in her work a powerful testament to what conviction and selfless service can accomplish. He said ‘I am not often impressed with people, but she has succeeded in impressing me with her drive, her vision and her total commitment.’”

‘Timi noted that Soyinka created more impact during that visit when he spoke to the youth of the Niger Delta whose militancy at that time had emerged as one of the defining challenges confronting the Niger Delta.

Soyinka offered a wise counsel urging them to choose dialogue over violence and a future built on peace, not conflict.

With characteristic moral clarity, he challenged them to embrace “intellectual militancy in pursuit of the region’s development—a powerful call to exchange the force of weapons for the power of ideas, knowledge, and constructive engagement.”

By his confession, ‘Timi’s reminiscences were not merely out of nostalgia, but because they spoke directly to the event of the day, or as he put it, long before “reclaiming the state” became a familiar phrase, Soyinka was already living it’s meaning.

Or how would you describe a man of Soyinka’s standing journeying to a remote community which many considered too insignificant to matter, just to inaugurate a library and spend a night among strangers without ceremony or pretence, in an environment of budding militancy—with violence on parade.

Soyinka’s act simply affirmed that the true measure of leadership is not the distance one travels, but the willingness to stand with people wherever they are. ‘Timi described this as principled leadership and accountability exercised with wisdom and humility.

On the of the theme: “Reclaiming the Nigerian State through Accountability, Justice and Civil Courage” the former managing director of NDDC said it speaks directly to the realities of the Nigeria—a country we inhabit and the nation we aspire to build.

His words: “Nigeria is blessed with extraordinary human talent, abundant natural resources and remarkable resilience. Yet we continue to fall short of our collective potential. Our national challenge has never been a lack of diagnosis; it has been a failure to act consistently on what we already know.”

It was his view that too often, the institutions designed to hold power accountable have been weakened, thus making justice, for many Nigerians, a privilege rather than their inalienable right.

Restating the virtues of the confraternity, he said: “This gathering cannot, in good conscience, speak of reclaiming the Nigerian state without confronting one of the cardinal evils that the National Association of Seadogs was founded to repudiate.”

That evil, called tribalism, has birthed partisanship, clannishness, ethnic chauvinism and statism, while the enduring values of nationalism, absolute honesty, absolute selflessness, and love for all have been neglected, said ‘Timi.

He asserted that, tribalism has become less an individual prejudice than a systemic condition, coursing through Nigeria’s national bloodstream and eating away at the very fabric of our society.

He noted that reclaiming the Nigerian state must therefore begin with reclaiming ourselves—by ensuring that the principles we so proudly profess are applied consistently, without fear or favour, irrespective of tribe, political affiliation, or the identity of those who wield power.

Ultimately, he said, “accountability is sustained not by laws alone but by the courage of men and women who insist that those laws apply equally to the powerful and the powerless.”

His position was that reclaiming the Nigerian state would not be achieved by a single dramatic event, but through the steady accumulation of principled choices by citizens who refuse to be indifferent, institutions that remain faithful to their mandates, and leaders who choose integrity over expediency and courage over convenience.

Falling back on his modest experience in public service, ‘Timi said the journey has reinforced one enduring lesson in him, that sustainable development cannot exist without accountability, and that where institutions are weak, hope gives way to cynicism; where accountability is upheld, even limited resources can produce lasting impact.

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He urged participants to see beyond the event of the day as they aim to rebuild Nigeria, knowing that “nations are not reclaimed by rhetoric alone,” rather, they are reclaimed “when conscience triumphs over convenience, when institutions are stronger than individuals, and when citizens summon the courage to do what is right, even when it is difficult.”

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Opinion

Obasanjo declares ‘political war’ on Adeola, vows to test strength in Ogun Central

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Obasanjo

By Oriyomi Olufemi B

Former Ogun State governorship aspirant and Peoples Democratic Party (PDP) candidate for Ogun Central Senatorial District, Prof. Iyabo Obasanjo, has declared what she called an “all-out political battle” against Senator Solomon Olamilekan Adeola, popularly known as Yayi, accusing the All Progressives Congress (APC) senator of “betrayal, dishonesty and lacking integrity.”

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Speaking during an interactive session with journalists in Abeokuta on Wednesday, Obasanjo said she had resolved to “show who I am” after alleging that Adeola failed to honour promises made to her following the APC governorship consensus process.

I’m on a war path to show who I am. My name and my family’s name are indelible in the history of Ogun State. For anybody to want to rubbish me, they will find out the hard way that I’m not rubbishable, she said.

Obasanjo alleged that after a reconciliation meeting, Adeola requested one week to respond to issues raised but failed to communicate. I gave him six weeks. After I resigned, he started calling me. I never picked his calls and I never will. Once you’ve broken my trust, you are dead to me, she said.

She claimed her supporters had sought three concessions during the meeting: support for her senatorial ambition in the APC, reimbursement of campaign expenses from the governorship race, and inclusion of members of her political structure in his administration.

Obasanjo said she told Adeola he did not have to grant all the requests but should simply indicate what he could accommodate.

I told him to let me know what he could do so I could explain it to my supporters. Instead, he failed to keep his word. I think he is a man that lacks integrity. He sees people as things to be used, she alleged. She further claimed the senator later attempted to win her over with money, describing the amount offered as insulting.

Obasanjo also asserted that the APC halted her governorship ambition because of the momentum her campaign had generated, adding: If I had continued, there was no way I wouldn’t have beaten Yayi.

The former senator announced the commencement of her senatorial campaign, stating she would begin consultations with PDP structures across the six local government areas of Ogun Central before wider media engagements. Moving forward, I will be doing more media engagement. I am now open to interviews,” she said.

Obasanjo anchored her confidence on her record in public office, citing interventions in mechanic villages and community infrastructure.

Politics is about making people’s lives better. If you cannot make things better for individuals and society, there is no reason to be in politics, she said.

In Ogun Central, I believe I am unbeatable. People know my brand because they have seen what I have done. My focus is on my senatorial district, and we are going to win it, she declared.

Dismissing concerns over the simultaneous conduct of presidential and National Assembly elections, she said, Our people are not stupid. They know who they want to vote for. On fears of election violence, she added: We are citizens, and we will defend our rights. No violence can stop people from voting for who they want.”

She maintained that her nomination met electoral requirements, noting that the Independent National Electoral Commission (INEC) had accepted her as the PDP’s Ogun Central senatorial candidate.

We met the deadline. I was within the time limit, and INEC has accepted me as the PDP candidate, she said. She vowed to beat Yayi to a pulp at the polls.

Prof. Obasanjo, daughter of former President Olusegun Obasanjo, served as Commissioner for Health in Ogun State and later represented Ogun Central in the Senate from 2007 to 2011.

Her name recognition and past performance in office remain assets in the district, particularly in Abeokuta South, Abeokuta North, Odeda, Obafemi-Owode, Ifo, and Ewekoro LGAs that make up Ogun Central.

Senator Adeola, however, is the incumbent senator for Ogun West but has been a central figure in APC politics in Ogun State, with significant grassroots machinery and backing from party structures. He won his current seat in 2023 after switching from Lagos West.

Political observers note that Obasanjo’s threat signals a potentially bruising contest in Ogun Central, where PDP retains pockets of strength despite APC’s dominance at the state level.

Her ability to mobilize her old structure, leverage legacy projects, and frame the race as a referendum on “character and trust” will test Adeola’s reach beyond Ogun West, should he seek to contest in Central.

As of press time, Senator Adeola had not publicly responded to Prof. Obasanjo’s allegations. The APC in Ogun State also has not issued a statement on the claims regarding the governorship consensus or post-consensus agreements.

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With campaigns set to intensify, Ogun Central is shaping up as a key battleground. Whether Obasanjo’s “war path” translates into electoral upset will depend on PDP cohesion, voter turnout, and the credibility of her claims among undecided voters — with investigations into party negotiations and campaign financing likely to feature in the coming weeks.

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