Opinion
Boosting Destination Nigeria 2030 Agenda Through Akinboboye’s 52 Tourism Products
Published
1 year agoon
By
Lanre
The Founder and President of La Campagne Tropicana, Forest and Beach Resort, Otunba Wanle Akinboboye, has never disguised his passion for his country and tourism.
It was this passion that propelled his return from the United States of America over three decades ago to give vent to his dream of turning around Nigerian tourism and making the country a choice tourist destination.
Since birthing La Campagne Tropicana, Forest and Beach Resort in Ikegun Village, Ibeju Lekki axis of Lagos State, he has never dropped the ball but kept giving his all to making the resort attain the height it has reached today, as the most sought-after and multiple-awards winning African themed resort in global tourism.
Achieving success and global acclaim was intentional and aided by his appetite and creative ferment for brand differentiation and product development.
Also, his tenacity and consistency in staying on top. These are factors that have made Akinboboye and his La Campagne brand outstanding in the Nigerian and global tourism circles.
Akinboboye is fascinated by the idea of building, developing and promoting tourism products.
This, he has accomplished over the years by creating and turning every latent tourist attraction in sight into tourism products, thereby creating destinations that not only stimulate the senses and sensibilities but offer opportunities for tourists to explore to their fill and gain an immersive experience from the destinations and products created by him.
This is one major drawback for the Nigerian tourism market, as the inability of both the private and public sector operators to turn the vast and unique tourist attractions across the country into multiple destinations, as other thriving destinations across the world have done and as the example of La Campagne brand has shown.
Get paid up to ₦250,000 naira for writing your opinion about various companies. No FEES OR MONEY required from you. Sign up and follow instructions. Click here for Instant Payout.
Akinboboye has over the years lamented this lack of foresight and creative instinct as well as a mercantile or commercial appeal that has left Nigerian tourism poorer year after year and the operators on their back foot while other countries that are less endowed with both natural and manmade attractions as Nigeria, year on year reap bountifully and even turning Nigeria into a major source market for their tourism business.
Weary of this development, Akinboboye towards the end of 2023 graciously offered to come to the rescue of the country by promising to unlatch the 52 tourism products from his rich tourism products repertoire within one year. He started on this noble course in October 2023, with the unveiling of a tourism product weekly.
Between October and December 2023, this tourism entrepreneur of note unveiled 12 tourism products from his repertoire for the benefit of the Nigerian market. The tourism products are: DNERP (Diaspora Nigeria Economic Recovery Programme); YATE; Kamp Afrika; CAER; Building Bridge; Yoru’ Bar; Beach Safaris; Scuba Diving; HURP (Hope Unity Rebirth Prosperity); Motherland Beckons’ Heed The Call; IPADA; and IPADA Carnival.
The most important thing in this new enterprise of Akinboboye, who himself is a multiple-awards winner and Africa’s Tourism Icon, is the fact that Africa’s destination is his horizon, using Nigeria and Lagos in particular, as a base for reaching the entire world.
This is the philosophy behind his Continent Building Project through Motherland Beckons, which over the years has given birth to various activations and tourism products that Akinboboye have introduced into the market.
He believes that Africa and Nigeria should target the Diaspora market, to attract over 50 million people yearly to the continent and Nigeria by extension, to have an immersive experience from the numerous tourism products.
“We believe that if Dubai with less than four million people (population) and zero Diaspora population, could achieve so much, then the whole of the continent of Africa should be able to record a minimum of 50 million people, putting together all tourism products available throughout the continent,’’ noted Akinboboye.
Speaking further, he said: “We are not asking for handouts, we are asking them to come and take advantage of the vast opportunities in Africa. We are giving them open opportunities for them to have easy connections to the entire continent that will be championed by Nigeria.
‘‘They will be using Lagos State as the gateway, being the biggest economy in Africa, and the largest concentration spot in Africa, it is the gateway to get people of African descent and lovers of Africa to connect with the continent.’’
It is in this regard that he spoke glowingly of IPADA Carnival, one of the 12 products so far released, which according to him, is multi-dimensional and offers an opportunity for Africa to fuse into one big market for the people to harvest rich fun, explaining, “We are targeting a minimum of 50 million people annually that will be coming to the African continent through Nigeria, taking advantage of our deep seaport at Lekki.
‘‘We are transforming slave ships to cruise ships and then luxurious airlines. Now, we are celebrating our prosperity, our resilience, our growth, our development, and our contribution to the world economy.
‘‘At the end of the year, there would be a huge harvest, a celebration of that Motherland Beckons’ Heed The Call, and a huge harvest of the celebration of heeding that call, ‘IPADA.’’
We seem to be making a last-ditch effort at revamping Nigerian tourism, given that the new Ministry of Tourism and Ministry of Arts, Culture and Creative Economy have been created, with the Ministry of Arts, Culture and Creative Economy targeting $100 billion contribution to Nigeria’s Gross Domestic Product (GDP) by 2030, then now is the time to embrace noble and practical ideas and agendas that will grow Nigerian tourism and the creative economy.
Related
You may like
National Theatre Revival: Can Nigeria’s cultural icon rise again?
Pilgrimage is spiritual, not tourism – NCPC
Stay Safe: SANParks urges tourists to follow wildlife safety rules
Ondo monarch calls for tourism investment to boost Nigerian economy
Stakeholders urge sustainable tourism plans for Nigeria
Nigeria’s 1,091 Tourist Sites Undergoing Revitalisation -Minister
Opinion
National Theatre Revival: Can Nigeria’s cultural icon rise again?
Published
1 month agoon
April 4, 2025By
akonitv
The restoration of the National Theatre Lagos signals hope for Nigeria’s creative future—but will this revival be truly sustainable?
The restoration of the National Theatre Lagos is being hailed as a potential turning point for Nigeria’s cultural and economic rebirth.
Once a gleaming symbol of artistic ambition and national pride, the theatre’s decline echoed the broader story of Nigeria itself: a country of grand visions too often thwarted by neglect and mismanagement.
Conceived in the early 1970s, the National Theatre was designed as a hub of African storytelling, performance, and cultural diplomacy. Construction began under General Yakubu Gowon in 1973 and was completed by General Olusegun Obasanjo in 1976.
Modelled after the Palace of Culture and Sports in Bulgaria, the iconic structure boasted a 5,000-seat main hall, banquet and cinema halls, galleries, and multiple exhibition spaces.
Its crowning moment came during FESTAC ’77 – the Second World Black and African Festival of Arts and Culture – when over 17,000 artists from across Africa and the diaspora gathered in Lagos to celebrate heritage, music, dance, and drama.
The theatre became a vibrant stage for legends like Wole Soyinka and dramatic works such as Isiburu and Camwood on the Leaves.
However, by the late 1980s, the once-thriving complex began to decay. Economic downturns, shifting government priorities, and bureaucratic inertia turned it into a shadow of its former self.
Maintenance stopped. Facilities crumbled. The venue was relegated to weddings and church services, while artists either left or adapted to new digital realities, fuelling a creative brain drain.
The decline of the National Theatre was symptomatic of deeper issues—chief among them the failure to recognise culture as a strategic economic asset.
Where countries like Brazil, South Korea, and India leveraged the arts to drive national identity and economic growth, Nigeria lagged behind. Nollywood thrived, but the infrastructure that once nurtured the arts was left to rot.
Then, in July 2021, a glimmer of hope appeared. The Central Bank of Nigeria and the Bankers’ Committee launched a bold N65 billion restoration project. By September 2024, visible progress had been made.
Key facilities had been restored, the architecture modernised, and crucially, four new creative hubs – focused on fashion, music, film, and IT – had been added to the 44-hectare site.
The goal is ambitious: transform the theatre from a historic relic into a dynamic engine of Nigeria’s creative economy. With the sector projected to contribute hundreds of billions of naira and generate thousands of jobs, this revival is not just about aesthetics—it’s about sustainable economic diversification in a post-oil era.
But questions remain. Will the revival endure, or will this be another chapter in Nigeria’s cycle of lofty beginnings and short-lived momentum?
For lasting impact, experts argue that infrastructure alone is not enough. Nigeria needs strong policy frameworks that position culture as a central pillar of national development. The creative sector must be integrated into economic planning, supported by robust funding mechanisms and public-private partnerships.
Globally successful cultural institutions thrive on diverse income streams—from ticket sales and philanthropy to international grants and government support. Nigeria must adopt similar models to reduce its reliance on unstable public funds.
Ultimately, the National Theatre stands not just as a building, but as a mirror. It reflects who we are as a people and what we value. Will Nigeria invest in its creative soul or continue to sideline the arts in favour of short-term gains??
Related
Opinion
Pilgrimage is spiritual, not tourism – NCPC
Published
3 months agoon
February 20, 2025By
akonitv
NCPC Secretary Bishop Stephen Adegbite stresses that pilgrimage is spiritual rejuvenation, not tourism, as Ebonyi pilgrims depart for Israel and Jordan
The **Executive Secretary of the Nigerian Christian Pilgrim Commission (NCPC), Bishop Stephen Adegbite**, has emphasised that **pilgrimage is a spiritual exercise, not a form of tourism**.
He made this statement during the airlifting of the **8th batch of Christian pilgrims from Ebonyi State** to Israel and Jordan at the Akanu Ibiam International Airport, Enugu.
Speaking through **Clement Nweke**, Federal Commissioner representing the South East on the NCPC Board, Adegbite assured the pilgrims that they would have the opportunity to visit significant **holy sites in Israel and Jordan**. He expressed confidence that they would return spiritually fulfilled.
“Pilgrimage is not tourism, but a spiritual rejuvenation. You are not going for tourism, but for spiritual rejuvenation,” he reiterated.
He also commended **Governor Francis Nwifuru** for sponsoring over **300 Christian pilgrims** from Ebonyi State, a move he described as a commitment to faith and spiritual growth.
Adegbite urged the pilgrims to **pray fervently** in the Holy Land and return with **outstanding testimonies**.
He also reminded them of **NCPC’s zero-tolerance policy on abscondment**, warning that any defaulter would be identified and dealt with accordingly.
“Ebonyi has never had any issue of abscondment, and we believe this batch will maintain that record,” he added.
Rev. Fr. **Godwin Uguru**, Chairman of the **Ebonyi State Christian Pilgrims Welfare Board**, encouraged the pilgrims to **pray for the state** during their journey.
He assured them that the governor had taken all necessary measures to ensure a **hitch-free pilgrimage**.
He concluded with a prayer for **safe travels and a successful spiritual experience**, hoping the pilgrims would **depart and return in peace**.
Related
Opinion
Stay Safe: SANParks urges tourists to follow wildlife safety rules
Published
4 months agoon
January 28, 2025By
Lanre
Following a fatal elephant encounter at Kruger National Park, SANParks urges visitors to prioritise safety and stay in vehicles during wildlife tours
South African National Parks (SANParks) has reiterated its safety guidelines following a tragic incident at Kruger National Park, where a tourist lost their life during an encounter with an elephant.
The incident occurred at Malelane Gate, highlighting the critical need for visitors to stay in their vehicles while observing wildlife.
According to reports, the fatality occurred when a tourist exited their vehicle and was charged by an elephant.
SANParks officials have expressed their condolences and emphasised the importance of adhering to safety rules designed to protect both visitors and wildlife.
This tragedy echoes a similar incident last July when a Spanish tourist at Pilanesberg National Park was fatally attacked after leaving their vehicle to photograph an elephant herd.
Such incidents underscore the risks of stepping outside vehicles in wildlife reserves.
SANParks has also called on witnesses to refrain from sharing graphic images or videos of the recent event on social media due to their sensitive nature. This appeal aims to respect the victim’s family and prevent further distress.
Authorities continue to stress that staying inside vehicles is paramount when navigating wildlife areas. “Safety protocols exist not only to protect visitors but also to preserve the natural behaviour of wildlife,” SANParks management stated.
Kruger National Park remains one of South Africa’s premier tourist destinations, attracting visitors from around the world.
However, tragedies such as this serve as stark reminders of the need for vigilance and respect for nature’s unpredictability.
By adhering to these guidelines, tourists can enjoy South Africa’s remarkable wildlife while ensuring their safety and preserving the sanctity of these natural environments.
Related

Senator Mudashiru berates Adeleke’s administration for neglecting agriculture

Honouring the legacy of the drummer king: A tribute by Aafin Ilu

Saudi Arabia’s KSrelief performs 21,000 free eye surgeries in Nigeria
Trending
- Business2 years ago
Ooni of Ife Discusses Business and Peace Initiative in Kenya
- Events2 years ago
Glamour, glitz as B’obagunwa Omo’ba Obinrin Akile Ijebu celebrates New Year party (Photos)
- Culture2 years ago
Outrage as Ezendigbo of Ibadanland confers chieftaincy title on Olubadan
- Events2 years ago
Onitoomu of Ito-Omu installs two new chiefs (Video, Photos)
- Culture2 years ago
The Four Igbo Market Days and Their Significance In Omenala ÌGBÒ
- Events11 months ago
Egbe Bobasete: The New Fashion Sensation Elevates 2024 Ojude Oba Festival (Video, Photos)
- Paranormal2 years ago
Black Cat Superstition: Good and Bad Luck Beliefs
- Events2 years ago
Laminisa I, HRM Oba Dr. Lawal, marks 15years on throne