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    Why is Badagry a ghost town for tourists?

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    Badagry, Nigeria’s most popular border town, is less than 60 kilometers from Port Novo and Cotonou, Benin Republic’s political and commercial capitals respectively. An ancient point of entry into Nigeria dating back to the slave trade era, since the 15th century, Badagry with all its historical recordings including many ‘firsts’ in Nigeria, remains a shadow and ghost town for both local and international tourists. An insignificant number is seen exploring the many monuments daily, monthly and annually, according to local tour operators.

    We had gone on a humanitarian drive of encouraging prison inmates at the Badagry Custodial Centre on the invitation of Inmates Educational Foundation (IEF), a Nigerian non-governmental organisation dedicated to educating persons in Nigeria prisons for self and societal transformation. The IEF is founded and led by Mahfuz Alabidun, a Mandela Washington Fellow 2023. After our talks and donations to the five inmates, who were registered to take the General Certificate of Education (GCE) examinations, beginning this mid-November, we proceeded to explore Badagry.

    Our first point of call was the Badagry Slave Market Museum International, the original site of Badagry slave market established in 1502, one of the earliest slave markets in the world, transacting about 300 slaves every five market days. Despite its gigantic structure, which was recently commissioned, the museum looked deserted by tourists as we were the only visible persons attending as at 3pm Nigeria time. In fact, Dolapo, the museum attendant and tourist guide, sped out of the entrance earlier on to welcome us as we alighted from motorbikes. When we arrived, we looked unsure if we were at the right place. Although the museum is newly built, less than two years old and began full operations in August 2022, the history and artefacts housed in the museum should be enough attraction for both local and international tourists.

    From the Vlekete shrine to the trial of Richard Lander, the British explorer who visited Badagry in 1825 after Britain had abolished slave trade in1807, to the slave dungeon depository and the continuous story of slave trade in Badagry, until the last slave ship that left Badagry for Bahia, Brazil in 1888, Badagry Slave Market Museum International embodies colossal transatlantic slave trade history.

    Less than 10 minutes walk from the Badagry Slave Market Museum International is the famous first storey building in Nigeria, built over 178 years ago and still standing with many of the original building materials intact. The building signifies the first church, school and bank where Nigerians began the first learning of Western education, Christian religion and how to save money and important documents. Amongst the few displays inside the building are the original Yoruba translation of the Bible by Bishop Samuel Ajayi Crowther, a captured slave, who later got freed and trained in Freetown, Sierra Leone through British intervention. The building built by Reverend Charles Gollmer, which is 44ft in length and 26ft in width, is estimated to cost £325 as of 1845 when the building was completed. The amount is equivalent to £48,731 today according to official data.

    As we explore the streets of Badagry, Tolani Oni, a Mandela Washington Fellow 2015, Semasa Ojo, 2021 general secretary of the Young African Leaders Initiative (YALI) Lagos State Network and I, centered our discussions on the many tourism opportunities wasting in Badagry. The government and the private sector needed to take tourism seriously by investing not only in the tourist sites, but by consistent marketing, showcasing of the products,services through local and international channels. Also, other enablers include good road network, security; an important complement in attracting tourists, which will result in huge foreign exchange for the government and job opportunities for the locals.

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    Egbe omo Yoruba Mantova City in Italy Launch Promotes Cultural Heritage and Roots

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    Egbe Omo Yoruba Mantova City in Italy

    The launch of Egbe Omo Yoruba Mantova City in Italy offers a chance for African descendants to reconnect with their roots, promote cultural heritage, and support national development.

     

    The official launch of Egbe Omo Yoruba Mantova City in Italy took place on Saturday, marking a significant moment for Africans, particularly those of Yoruba descent, to reconnect with their ancestral roots.

    Prince Oladele Kolawole, President of the Yoruba National Community Italy, highlighted the event as a means for the descendants of those lost to the transatlantic slave trade to retrace their history.

     

    Also read: Dare Herald: Visual Art Promotes, Preserves Our Cultural Heritage

     

    He expressed hope that associations like Egbe Omo Yoruba would foster a deeper understanding of African heritage and aid in the growth of tourism in Nigeria.

    Kolawole underscored that modern technology, such as DNA testing, is enabling black Americans and Caribbeans to locate their roots in Africa.

    He stressed the importance of creating associations that promote Yoruba culture, unity, and national development.

    He believes these organisations can serve as a bridge between African descendants and their homeland, potentially encouraging future generations to explore Nigeria as a viable place to live and invest.

    Mr. Abolaji Adedayo, President of Egbe Omo Yoruba Mantova, echoed these sentiments, emphasising the need to preserve and promote Yoruba culture.

    The association aims to pass on the rich traditions and values of the Yoruba people to future generations, ensuring their continued relevance in the diaspora and beyond.

    Adedayo highlighted the vital role of language in preserving cultural identity and called for its promotion through Yoruba language classes.

    Both leaders stressed that the younger generation is key to the future, with a large percentage of Nigeria’s population being under 30, many of whom are of Yoruba descent.

    They called for investment in youth development to preserve the strength and wisdom of the Yoruba nation.

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    Nigerian TikTok creators promote cultural tourism ahead of festive season

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    TikTok Creators Boost Nigeria's Cultural Tourism

    Nigerian TikTok creators are highlighting the country’s cultural tourism offerings as December approaches, aiming to attract both locals and international visitors.

     

    Nigerian TikTok creators are at the forefront of efforts to promote the country’s cultural tourism as the festive season approaches.

    According to a statement from the video platform, December is a vibrant time for Nigeria, filled with concerts, festivals, and cultural gatherings, providing both locals and international tourists with a unique opportunity to explore the nation’s rich cultural offerings.

     

    Also read: MTN Nigeria launches “See Naija” tourism initiative to showcase Nigeria’s beauty

     

    “Nigerian content creators are leveraging TikTok to highlight the excitement of World Tourism Day and the upcoming ‘Detty December’ for a global audience.

    With TikTok’s short-form video format and viral potential, these creators are shining a spotlight on Nigeria’s hidden tourism treasures, from vibrant cultural sites to festive celebrations,” the company noted.

    Popular destinations featured by creators include Yankari Game Reserve, Lekki Conservation Center, Obudu Mountain Resort, and Agbokim Waterfall.

    Creators like Lade Ibikunle are exploring urban and rural adventures, showcasing festivities in smaller towns. Steven Ndukwu provides insights into unique cultural practices, while solo female traveller Odenike Oresanya emphasises safety in exploring Nigeria’s 36 states.

    Niyi Fagbemi captures the landscape through cinematic drone footage, while Boma Queen Wilcox offers historical context in her videos, enriching the travel experience.

    Nnenna Chibueze focuses on Abuja’s hidden gems, providing local perspectives, and Jumoke Munu adds depth with travel vlogs in Yoruba, connecting viewers to Nigeria’s cultural heritage.

    The concerted efforts of these creators are enhancing Nigeria’s visibility as a travel destination and contributing to the growth of the nation’s tourism sector.

    As Nigeria anticipates welcoming millions of visitors in 2024, TikTok has emerged as a key platform in promoting the country’s tourism potential.

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    Senator Ireti Kingibe champions Kilishi kulture food tourism festival for economic empowerment

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    Kilishi Kulture Food Tourism Festival

    Senator Ireti Kingibe supports the Kilishi Kulture Food Tourism Festival, aiming to empower 100,000 Nigerians and boost the halal economy.

     

    Senator Ireti Kingibe, chairperson of the Senate Committee on Women Affairs, has endorsed the Kilishi Kulture Food Tourism Festival, an initiative aimed at empowering over 100,000 Nigerians.

    The festival seeks to drive $10 billion in halal economic growth, promoting sustainable development across Africa.

    Senator Kingibe, representing the Federal Capital Territory (FCT), highlighted the festival’s potential to foster intra-African trade.

    She stated, “The Kilishi Kulture Africa Initiative serves as a unique tool to accelerate the halal economy, promoting cultural diplomacy and unlocking economic opportunities through our culinary heritage.”

    The senator emphasised the importance of connecting African nations through food tourism, stating that it celebrates cultural richness while enhancing regional collaboration for food security and economic growth.

    She believes that the initiative will mobilise market-driven investments for sustainable development.

    Victor Wilkinson Agih, Lead Managing Partner and Green Marketplace Development expert for the festival, explained that the Kilishi Kulture Africa Initiative centres on celebrating the “biggest and greenest” Kilishi heritage. This halal commodity is celebrated across Africa, symbolising cultural heritage and culinary excellence.

    Mr. Badamasi S. Burji, Managing Director/CEO of First-Class Refreshments Ltd., echoed this sentiment, noting that promoting Africa’s rich culinary heritage will boost local economies and create collaborative opportunities for entrepreneurs.

    The Kilishi Kulture Festival aims for significant impact, including the distribution of 10 million food security packs to enhance accessibility for those in need.

    The initiative also includes a commitment to sustainability with a pledge to plant 10 million trees, helping offset greenhouse gas emissions linked to food production.

    Furthermore, the festival highlights the potential to generate up to $100 billion in revenue from the Pan African Kilishi Marketplace opportunities within the halal economy.

    In addition, the initiative will provide over 10 million free healthcare wallets, ensuring access to essential healthcare services for underserved populations.

    The festival is anchored in the belief that celebrating food heritage can create meaningful economic opportunities and strengthen ties among African nations.

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