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    Nigeria’s cinema most expensive in the world –Film entrepreneur

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    The Chief Executive at Doodle-Film Hub Ltd, Yinka Ade-Aluko, says the company research findings have revealed that cinema in Nigeria is the most expensive in the world, because it is not affordable and not accessible by average Nigerians.

    Ade-Aluko, who is also a creative and film entrepreneur disclosed this on Sunday in an interview with the News men in Abuja.

    “It would really interest you to know, that our research analysis and results established that cinema in Nigeria is the most expensive in the world – It’s not affordable and not accessible by average Nigerians.
    “With monthly N30,000 minimum wage, a movie ticket costs two days earnings of an average Nigerian, that is totally unacceptable!

    “In Hollywood and Bollywood that Nollywood claims to move along with in the world of movies, cinema tickets only cost around an hour of their respective daily wages.

    “These are possible because both industries were patterned to their peculiarities as to their countries’ economies and its people; their industries and its sub-sectors as well as their markets and market-place.”
    According to him, Nigeria equally has the population, even with the most and largest youthful fraction worldwide, and Nigerians are entertainment lovers blessed with lots of talents, no doubt about that.

    “So, one would wonder how and why Nollywood’s highest grossed movie of all time has less than 0.5 per cent of our 200 million plus population and less than 1 per cent of market size/potential.
    “That means just around 300,000 people who went to see our highest grossed movie ever – The Battle On Buka Street by Funke Akindele – to me, it’s ridiculous.

    “This is because Hollywood and Bollywood’s highest grossed movies attracted around 35 per cent of their respective populations.
    “And, the answer to this anomaly is simple! The majority of movie-lovers and potential cinema-goers in Nigeria who are majorly youths and students could not afford going to the cinema.”

    According to the doodle film executive, “this is one of the problems we set out to solve with our business idea apart from youths’ unemployment.”

    “Is it not ridiculous, that Nollywood has a cinema and major movie releases does not break even?
    “A cinema that only attracts 300,000 of a 70 million market size of the industry. A cinema that treats filmmakers unfairly and rewards actors unkindly. A cinema where productions’ budgets are high-priced and movie tickets are overpriced.

    “A cinema that focuses on the elites/middle-class and ignores the larger market who are majorly youths. A cinema that does not appreciate new/raw ideas and talents and denies young and skilled filmmakers’ entries into the mainstream. These, to us, are unacceptable”

    Ade-Aluko said that doodle-Film Hub Ltd was established to re-direct, re-pattern and re-position Nollywood Cinema by mapping-out the larger market to decentralise domesticate and democratise the cinema.

    “We’re about doing with cinema, what Henry Ford did more than a 100 years ago with automobile and Bill Gates did about 50 years ago with computers, by introducing a mass production and mass consumption model of cinema through mass mobilization of the youth.

    “I must say, great things are about to happen in the Nigeria film industry, because we’re launching Nollywood largest and biggest investment intervention ever,” he added.

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    Events

    54 African Nations military set to storm Abuja as Nigeria hosts 2nd Africa Military Games – DHQ

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    54 African Nations military set to storm Abuja as Nigeria hosts 2nd Africa Military Games – DHQ

    The Defence Headquarters(DHQ), Friday said it has concluded arrangements to host the 2nd Africa Military Games scheduled for November 2024.

    The 2 weeks military games is expected to have 54 African Nations militaries in attendance including Mali, Niger and Burkina Faso who had announced their exit from ECOWAS.

    The Director Sports Defence Headquarters Air Vice Marshal (AVM) Abidemi Marquis who made this known at a media briefing said despite the tension in ECOWAS over the exit of some countries from the body, military athletes from Mail,Niger,Burkina Faso and Guinea have indicated their interests to participate in the game’s scheduled for November 5-18, at the Moshood Abiola National Stadium in Abuja.

    Marquis said the event with the theme “enhancing military cooperation in Africa through sport” will afford african countries opportunity to interact with one another towards sustaining good relationship built over the years, just as he noted that the events will feature both male and female athletes participating in 19 sporting events.

    He said President, Commander In Chief of the Armed Forces of Nigeria Bola Ahmed Tinubu is the grand patron for this second African military game is the president, while the minister of Defense, Mohammed Badaru is the Patron with the chief of Defense Staff General Christopher Musa will serve as the Chief host while the service chiefs serve as co hosts

    While noting that the games is aimed at cementing the camaraderie and cooperation that is existing among african countries and enhance security on the Continent, Marquis, said that about 43 nations have already submitted their first primary agreement to participate in the games such as Badminton, boxing, basketball, combat swimming, football, golf, judo, kickboxing, obstacle crossing, shooting, Squash, table tennis, lawn tennis, taekwondo, volleyball and wrestling etc.

    He noted that the benefits of hosting the games are enormous ranging from boosting tourism and steering up the economy.

    “So for Nigeria, while hosting these games is going to increase tourists to our. it will project Nigeria to the world. Nigeria will be visible. So when tourists come to your country, they are coming to spend money on accommodation, food, transportation, souvenirs and other goods and services. So hosting these games is a positive force multiplier with respect to economic growth”.

    He said the games will also spur infrastructure development such as hotels and others there by improving the life of the citizens.

    Also speaking, President, OSMA Major General Abdullahi Maikano said OSMA being a non political organization strives to unite all African military through sporting activities.

    He said Nigeria was granted the hosting right after 24 years due its capability and believed the event will be a success.

    He said “We at the OSMA headquarters, we gave the hosting right to Nigeria, we’re expecting nothing but to have the best and we believed Nigeria has the capacity. Nigeria has all it takes to host. They have been hosting other events but this is a unique event because it involves the armed forces of Africa and by implication, some of our friends from Russia, Germany, United States of America also come”

    He further stated that the athletes from other African countries like Ghana have already entered camp and indicated interests to participate.

    He also said that the Ambassador of Burkina Faso has also assured that the military athletes will be participating in the event.

    “Our aim is to have the 54 member nation of Africa and the motto is peace in Africa. And Nigeria is going to give us that way and fair ways to get peace in Africa. You see, the aim of this our event is to bring peace to Africa. The military are the ones to be in the forefront for fighting and we want to also be in the forefront to bring peace to Africa”.

    General Abdullahi stated further despite crisis,the Sudanese military has indicated interest to participate,adding that he’ll continue to campaign for more countries to participate.

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    Culture

    Traditional Ruler Extols Cultural Fiesta In London

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    Traditional Ruler Extols Cultural Fiesta In London

    The Chancellor, Federal Universi­ty, Birnin Kebbi, Kebbi State and Chairman, Imo State Council of Elders, Eze Cletus Ilomuanya, has urged all sons and daughters of Igboland living abroad to remain steadfast in supporting develop­ment at home.

    He also urged them to uphold the culture of the Igbo.

    Eze Ilomuanya, who is the Obi of Obinugwu in Imo State, made the call at the 9th Igbo Festival of Arts and Culture, which was held at Enfield, London on July 14.

    The 2024 edition of the festival attracted a large number of par­ticipants and guests, among them many non-Igbo and foreigners.

    The Igbo Festival of Arts and Culture is an independent cultur­al exposition that is held in Lon­don every year.

    Eze Ilomuanya, was elated at the tireless effort which the or­ganisers of the event led by Mazi Obi Okoli, put into “Elevate Igbo culture to international promi­nence”.

    He commended the festival which he said had been “helping in no small measure” to encour­age the younger generation to em­brace the values and tradition of the Igbo.

    The traditional ruler advocated for more “unity and understand­ing among our people”, assuring the Igbo abroad that the incidents of insecurity at home, which arose not too long ago is being combated, to ensure that Igbo people abroad are not hindered from periodically bringing back their families and children, es­pecially at festive periods, in an atmosphere of peace and security.

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    Culture

    Lagos woos more for tourism, culture

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    Lagos woos more for tourism, culture

    Once again, Lagos is extending its excellence in commerce to tourism and culture with a nine-day festival expected to woo thousands of locals and visitors alike to the city later in the year.

    The state, through its Ministry of Tourism Arts and Culture, is collaborating with the QDance Center to host Afropolis Lagos 2024.

    The maiden edition of the nine-day festival will take place from October 26 to November 3, 2024 at the J.K Randle Centre for Yoruba Culture and History, Onikan, and its environ.

    Speaking on the import of the festival at a recent Town Hall Meeting, Toke Benson-Awoyinka, Lagos State Commissioner for Tourism, Arts, and Culture, said that the event, which seeks to celebrate creativity and innovation, is aimed at transforming Lagos into a vibrant hub of artistic and technological excellence.

    “The essence of Afropolis lies in its ability to bring together a diverse array of creative minds. Imagine the vibrant fusion of traditional and modern expressions that will be on display, from indigenous crafts to cutting-edge digital art.

    “This melting pot of ideas and talents promises to be an unforgettable experience for both participants and attendees,” the commissioner said.

    Explaining the choice of J.K Randle Centre for Yoruba Culture and History as the venue for the festival, she highlighted the historical significance of Onikan, which has long been a cultural hub, and hosting Afropolis here would be a fitting tribute to its legacy.

    “The J.Randle Centre for Yoruba Culture and History, in particular, stands as a beacon of our rich heritage and offers the perfect backdrop for this celebration,” she said.

    The essence of Afropolis festival, according to the commissioner, lies in its ability to bring together a diverse array of creative minds.

    “Imagine the vibrant fusion of traditional and modern expressions that will be on display, from indigenous crafts to cutting-edge digital art. This melting pot of ideas and talents promises to be an unforgettable experience for both participants and attendees,” she assured.

    On his part, Qudus Onikeku, head of the QDance Center, explained that Afropolis would showcase the whole gamut of creativity as well as transform Onikan’s main street and JK Randle Road, into a lively arts and tech assemblage.

    Highlighting programmes of the nine-day event, Onikeku said Afropolis would feature among other things, pop up fashion stores, arts and craft market, live performances, street arts, street food, street vendors, music concerts, DJsets, master classes, meetings and networking.

    “The rest are talks and round tables, gaming, innovation, exhibition, children playground and urban culture display,” he said.

    According to him, Afropolis will also see a range of smaller break-outs as well as highly interactive sessions and master classes focused on topics across creative sectors.

    “It is projected that Afropolis will attract more than 1,000 creatives and exhibitors from Arica and the diaspora.

    “We also expect more than 20,000 visitors, buyers and delegates from Africa, the diaspora and the rest of the world.

    “It provides a platform for young talents to showcase their ideas, and stimulate economic growth for local vendors, artisans and global African creatives to showcase their product or services.

    “It will position Lagos as a hub for technology, creativity and innovation by leveraging the festival to showcase African advancements in art, tech, gaming, design, fashion and other creative fields,” Onikeku said.

    The nine-day festival will culminate in a curated marketplace over the weekend, where participants will showcase their local and international innovations and works.

    From a partner’s perspective, Blessing Azubike, senior programmes manager, CC Hub, one of the partners in the festival, expressed excitement being on the project, saying that her outfit is passionate about anything co-creation, which is what it is on board to do.

    “We will be serving on the technology component of the gathering,” she noted.

    Ajibade Adewale, group head, partnerships, Wema Bank, assured revellers of safety with their finances in the course of business transactions during Afropolis carnival.

    “We will ensure your transaction is taken care of digitally, we are also there to guarantee that your money is safe with CC Hub because we are partnering with them as well,” Adewale said.

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