AFRI-LATAM CONNECT 2026 launches UK B2B roadshow connecting tour operators with African and Latin American DMCs, lodges, and boutique hotels

The Adventure Connection has announced the launch of AFRI-LATAM CONNECT 2026, a curated B2B roadshow designed to link high-value UK tour operators with leading African and Latin American destination management companies (DMCs), lodges, and boutique hotels.

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The series will run from Monday 27 to Thursday 30 April 2026 across Brighton, London, Cirencester, and Manchester.

The four-city programme is tailored for product managers, senior sales leaders, and decision makers within the UK travel trade.

Unlike traditional trade fairs, the initiative focuses on pre-matched, small-group meetings that align exhibitors with UK operators’ market interests.

Key participants include Ashanti African Tours covering Ghana and West Africa, Temple Point Resort in Kenya, Amazing Morocco, and Venture Uganda, with additional exhibitors to be confirmed in the coming weeks.

Organisers emphasise that the event prioritises relationship-building and strategic partnership development over transactional sales.

Each city session combines structured rotations with relaxed networking opportunities. Brighton will host the opening session at the Harbour Hotel, followed by events at The Palm House in London, The Kings Head Hotel in Cirencester, and Maya Manchester.

Delegates can expect focused discussions on pricing, product development, operational realities, and emerging trends in UK outbound travel for 2026.

By hosting sessions across metropolitan and regional hubs, AFRI-LATAM CONNECT 2026 aims to broaden engagement beyond London, reflecting a rising UK appetite for experiential travel in Africa and Latin America.

The roadshow positions itself as a targeted, insight-driven alternative to large-scale trade exhibitions, designed to cultivate meaningful, long-term commercial relationships.

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Registration is now open for UK tour operators seeking to expand or strengthen their African and Latin American offerings ahead of the upcoming travel season.