Opinion
Why the AMVCA Matters to Nigerian Entertainment Industry
Published
1 year agoon
By
Lanre
Born in 2013 from a recognition of the immense potential of African films and fuelled by the dissatisfaction that the creativity and talent were not reaching beyond the shores of the continent, the AMVCA has finally reached its milestone edition, and it is set to take place this weekend.
Expectedly, speculations are rife on what exactly the AMVCA 10 would present, save for the usual glitz and glamour, dresses and looks that cut a dash and a gathering of celebrities and talent in a room radiating with stardom. But the AMVCA serves as both a momentary as well as a long-term reprieve, especially against the current backdrop of a nation decimated by economic downturn — a reality vividly depicted in a recent report by SBM Intelligence, highlighting the exponential increase in prices of commodities in Nigeria.
The AMVCA, after all, stands not only as one of the most extravagant awards ceremonies in Africa but also as a significant booster of the nation’s economy, having invested over N9 billion and creating an estimated total of 27,000 jobs through its last nine editions. The hospitality, transportation and logistics, fashion and beauty, event planning, marketing and creative design industries are some of the direct sector beneficiaries.
For every viewer who embraces the ideals of what the AMVCA represents, a sceptic wonders whether they’re worth the big to-do. And one needs only to highlight some of the positives of the awards show to placate those doubts.
For starters, a nomination alone can transform one’s career.
“Before AMVCA, I was just an actor; when I won, I became a recognised actor, and after AMVCA, I became a popular actor, and now, I have become a celebrated actor,” says Rotimi Salami, Nollywood Actor.
“It’s the most talked-about event in Africa; it’s the combination of the MET Gala, Oscar and Emmys all in one. Fashion statements are made, funny red-carpet moments captured, and people’s life-changing moments captured; it’s a beautiful night that showcases talent in Africa. We all get to visit another country through film,” says ex-reality TV star turned actress and filmmaker, Diane Russet.
Undoubtedly, an AMVCA win is a career highlight — the kind that leads to larger paychecks and budgets. Even a nomination is a remarkable achievement given the hundreds of qualified films in contention each year. It’s especially a boost in visibility for those who work behind the scenes in the more technical aspects of filmmaking, such as sound engineers, lighting or costume design.
Yet, the influence of the awards show extends far beyond individual careers. It has helped to raise the profile and prestige of the African film industry, encouraging more investment and support from both local and international stakeholders.
The grand production and presentation of the awards capture the attention of the global film community, promoting African cinema on an international scale and fostering opportunities for collaborations and co-productions. This, in turn, raises standards for production quality, encouraging filmmakers to invest in better equipment, technology, and production values.
Moreover, the recognition and prestige associated with the AMVCA help attract investment and funding to the African film industry, leading to increased production budgets and improved resources for filmmakers.
Just as the AMVCA “has enabled audience expansion for African films majorly by Pan African inclusion and creating the platform of opportunity for creative cross-pollination,” as actress Osas Ighodaro notes, the AMVCA also has “the biggest red carpet on the continent. Giving young designers a chance to be a part of that is a huge opportunity,” according to Mai Atafo, bespoke Fashion Designer.
This is to say, the AMVCA has emerged as a platform for showcasing African fashion and style. The red carpet at the AMVCA serves as a runway for glamorous and trend-setting outfits, showcasing the creativity and talent of African designers. This synergy between entertainment and fashion elevates the overall experience of the event and contributes to the promotion of African fashion on a global scale.
In addition, the awards show enhances talent development by offering various masterclasses tailored for budding and established practitioners within the industry during the AMVCA event. This initiative is spearheaded by the MultiChoice Talent Factory, which offers training programs, workshops, and opportunities for aspiring filmmakers to hone their skills, gain industry exposure, and make meaningful contributions to the field. Distinguished professionals from different sectors of the industry cover a wide array of themes and topics, conducting training sessions, and holding engaging discussions with aspiring filmmakers.
In and around the Eko Hotel and Suites, VI, Lagos, where the event will be held this weekend, on May 10 and 11, visitors from all around the continent will flock to bars, restaurants, and hotels, and utilise the services of various car rental agencies. The impact, therefore, extends beyond the realms of filmmaking to promote tourism and destination marketing across the nation. The AMVCA sparks curiosity and interest in exploring African destinations and this exposure boosts tourism and highlights investment opportunities within the tourism sector, ultimately contributing to economic growth and job creation.
Indeed, MultiChoice’s N9 billion investment in the creative industry through the AMVCA is no mean feat. But there’s still a long way to go — Africa only contributes 1% to a global creative economy valued at $2.2 trillion.
John Ugbe, CEO of West Africa, MultiChoice, acknowledges this disparity and underscores the need for a forward-looking stance for the AMVCA. He properly wraps it up: “While the industry is progressing at an impressive rate, more vigour and dynamism need to be applied in optimising its contribution to the socio-economic life of African countries and their people. AMVCA will remain a key player in the pursuit of this mission.”
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Opinion
National Theatre Revival: Can Nigeria’s cultural icon rise again?
Published
1 month agoon
April 4, 2025By
akonitv
The restoration of the National Theatre Lagos signals hope for Nigeria’s creative future—but will this revival be truly sustainable?
The restoration of the National Theatre Lagos is being hailed as a potential turning point for Nigeria’s cultural and economic rebirth.
Once a gleaming symbol of artistic ambition and national pride, the theatre’s decline echoed the broader story of Nigeria itself: a country of grand visions too often thwarted by neglect and mismanagement.
Conceived in the early 1970s, the National Theatre was designed as a hub of African storytelling, performance, and cultural diplomacy. Construction began under General Yakubu Gowon in 1973 and was completed by General Olusegun Obasanjo in 1976.
Modelled after the Palace of Culture and Sports in Bulgaria, the iconic structure boasted a 5,000-seat main hall, banquet and cinema halls, galleries, and multiple exhibition spaces.
Its crowning moment came during FESTAC ’77 – the Second World Black and African Festival of Arts and Culture – when over 17,000 artists from across Africa and the diaspora gathered in Lagos to celebrate heritage, music, dance, and drama.
The theatre became a vibrant stage for legends like Wole Soyinka and dramatic works such as Isiburu and Camwood on the Leaves.
However, by the late 1980s, the once-thriving complex began to decay. Economic downturns, shifting government priorities, and bureaucratic inertia turned it into a shadow of its former self.
Maintenance stopped. Facilities crumbled. The venue was relegated to weddings and church services, while artists either left or adapted to new digital realities, fuelling a creative brain drain.
The decline of the National Theatre was symptomatic of deeper issues—chief among them the failure to recognise culture as a strategic economic asset.
Where countries like Brazil, South Korea, and India leveraged the arts to drive national identity and economic growth, Nigeria lagged behind. Nollywood thrived, but the infrastructure that once nurtured the arts was left to rot.
Then, in July 2021, a glimmer of hope appeared. The Central Bank of Nigeria and the Bankers’ Committee launched a bold N65 billion restoration project. By September 2024, visible progress had been made.
Key facilities had been restored, the architecture modernised, and crucially, four new creative hubs – focused on fashion, music, film, and IT – had been added to the 44-hectare site.
The goal is ambitious: transform the theatre from a historic relic into a dynamic engine of Nigeria’s creative economy. With the sector projected to contribute hundreds of billions of naira and generate thousands of jobs, this revival is not just about aesthetics—it’s about sustainable economic diversification in a post-oil era.
But questions remain. Will the revival endure, or will this be another chapter in Nigeria’s cycle of lofty beginnings and short-lived momentum?
For lasting impact, experts argue that infrastructure alone is not enough. Nigeria needs strong policy frameworks that position culture as a central pillar of national development. The creative sector must be integrated into economic planning, supported by robust funding mechanisms and public-private partnerships.
Globally successful cultural institutions thrive on diverse income streams—from ticket sales and philanthropy to international grants and government support. Nigeria must adopt similar models to reduce its reliance on unstable public funds.
Ultimately, the National Theatre stands not just as a building, but as a mirror. It reflects who we are as a people and what we value. Will Nigeria invest in its creative soul or continue to sideline the arts in favour of short-term gains??
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Opinion
Pilgrimage is spiritual, not tourism – NCPC
Published
3 months agoon
February 20, 2025By
akonitv
NCPC Secretary Bishop Stephen Adegbite stresses that pilgrimage is spiritual rejuvenation, not tourism, as Ebonyi pilgrims depart for Israel and Jordan
The **Executive Secretary of the Nigerian Christian Pilgrim Commission (NCPC), Bishop Stephen Adegbite**, has emphasised that **pilgrimage is a spiritual exercise, not a form of tourism**.
He made this statement during the airlifting of the **8th batch of Christian pilgrims from Ebonyi State** to Israel and Jordan at the Akanu Ibiam International Airport, Enugu.
Speaking through **Clement Nweke**, Federal Commissioner representing the South East on the NCPC Board, Adegbite assured the pilgrims that they would have the opportunity to visit significant **holy sites in Israel and Jordan**. He expressed confidence that they would return spiritually fulfilled.
“Pilgrimage is not tourism, but a spiritual rejuvenation. You are not going for tourism, but for spiritual rejuvenation,” he reiterated.
He also commended **Governor Francis Nwifuru** for sponsoring over **300 Christian pilgrims** from Ebonyi State, a move he described as a commitment to faith and spiritual growth.
Adegbite urged the pilgrims to **pray fervently** in the Holy Land and return with **outstanding testimonies**.
He also reminded them of **NCPC’s zero-tolerance policy on abscondment**, warning that any defaulter would be identified and dealt with accordingly.
“Ebonyi has never had any issue of abscondment, and we believe this batch will maintain that record,” he added.
Rev. Fr. **Godwin Uguru**, Chairman of the **Ebonyi State Christian Pilgrims Welfare Board**, encouraged the pilgrims to **pray for the state** during their journey.
He assured them that the governor had taken all necessary measures to ensure a **hitch-free pilgrimage**.
He concluded with a prayer for **safe travels and a successful spiritual experience**, hoping the pilgrims would **depart and return in peace**.
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Opinion
Stay Safe: SANParks urges tourists to follow wildlife safety rules
Published
4 months agoon
January 28, 2025By
Lanre
Following a fatal elephant encounter at Kruger National Park, SANParks urges visitors to prioritise safety and stay in vehicles during wildlife tours
South African National Parks (SANParks) has reiterated its safety guidelines following a tragic incident at Kruger National Park, where a tourist lost their life during an encounter with an elephant.
The incident occurred at Malelane Gate, highlighting the critical need for visitors to stay in their vehicles while observing wildlife.
According to reports, the fatality occurred when a tourist exited their vehicle and was charged by an elephant.
SANParks officials have expressed their condolences and emphasised the importance of adhering to safety rules designed to protect both visitors and wildlife.
This tragedy echoes a similar incident last July when a Spanish tourist at Pilanesberg National Park was fatally attacked after leaving their vehicle to photograph an elephant herd.
Such incidents underscore the risks of stepping outside vehicles in wildlife reserves.
SANParks has also called on witnesses to refrain from sharing graphic images or videos of the recent event on social media due to their sensitive nature. This appeal aims to respect the victim’s family and prevent further distress.
Authorities continue to stress that staying inside vehicles is paramount when navigating wildlife areas. “Safety protocols exist not only to protect visitors but also to preserve the natural behaviour of wildlife,” SANParks management stated.
Kruger National Park remains one of South Africa’s premier tourist destinations, attracting visitors from around the world.
However, tragedies such as this serve as stark reminders of the need for vigilance and respect for nature’s unpredictability.
By adhering to these guidelines, tourists can enjoy South Africa’s remarkable wildlife while ensuring their safety and preserving the sanctity of these natural environments.
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