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The fresh push for tourism in Lagos

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IN contemporary time, tourism can be clearly defined as the new socio-economic game changer. The economic potential of tourism is remarkable, with direct and indirect impact on wealth creation. Cities like Bangkok, London, Paris, Nairobi, Dubai and New York City are top global tourists’ destinations. African countries like Kenya, Tanzania, Egypt and South Africa are vigorously tapping into the expansive global tourism market.

However, in Nigeria, tourism is still in its infancy. This is largely due to years of the oil boom and over-dependence on the revenue from the sale of crude oil as well as weak infrastructure. However, in Lagos State, the Babajide Sanwo-Olu administration is creatively making efforts to tap into the state’s enormous tourism potential.

Since his first term in office, Sanwo-Olu has demonstrated a strong resolve to reposition the tourism and entertainment industry in the state. This is based on his conviction that, if properly structured, the sector has huge potential for wealth and job creation. This, of course, is a stark reality. In America, for instance, the entertainment industry is a multi-billion dollar enterprise, creating jobs for thousands of young creative minds. Being the entertainment capital of the country, developing the sector not only holds a brighter prospect for Lagos, but the country at large.

To properly achieve this, the government has prepared a tourism master plan that will steer the state’s tourism potential. The document focuses on culture and heritage, film, art and entertainment, business tourism, nature and adventure, medical and wellness and beach and leisure.

An integral part of the government’s plan to further develop the sector is the Lagos State Creative Industry Initiative (LACI), a partnership between the government and Film Academies like Delyork Creative Academy, Temple Group-Ogidi Studio and Ebony Life Film Academy among others.

Till date, the partnership has produced over 8000 graduates with the likes of Genoveva Umeh, Moshood Fattah, Desmond Bryce, Obinna James, Promise Egwu, Peter Joshua and Hannah Sampson among others becoming the newest super stars in the sector. After the pandemic, the government supported the sector with a N1 billion naira interest free grant, which was accessed by several film producers.

The essence is to ensure that the sector remains vibrant and productive. A N200 million interest-free loan was also granted to the first batch of 50 film-maker. The government has also put structures in place to manage and creatively market some iconic tourist sites in the state. This is in addition to the completion of the J.K Randle Centre for Yoruba Culture, Onikan, Lagos as well as the commissioning of the New Glover Memorial Hall, Lagos.

Lufodo Productions, co-founded by veteran actress, Mrs. Joke Silva-Jacobs, was engaged as the concessionaire to professionally manage the Glover Hall. In order to fully leverage on the potential of the movie industry in the stare, the government, in partnership with Del-York International Group, has performed the ground breaking ceremony of the $100 million dollar Lagos Film City in Ejinrin, Epe.

The proposed 100-hectare Film City will be a total hub for movie production; it’s not just about studios. It is a testament to the government’s commitment to nurturing the arts and supporting the dreams of aspiring filmmakers, actors, and technicians. It will create numerous job opportunities, stimulate economic growth and attract investments.

It will be a hub for film production, post-production, visual effects, and all the ancillary services that support the film-making process. It is envisioned to be equipped with state-of-the-art facilities, sound stages, editing suites, production offices, and everything necessary to bring the magic of the silver screen to life. It is designed to be a one-stop-hub for movie production.

In New York, the movie industry creates 185,000 jobs annually, $18.1B in wages and $81.6B in total economic output. Thus, the Lagos Film City project is part of the all-inclusive firm efforts of the government to further enhance the growth of the industry and boost local economy. Another integral part of the strategies being deployed to develop the sector is the improvement of the night economy. A 24-hour economy is one in which socioeconomic activities do not halt at night.

The hospitality and entertainment industries, in particular, thrive better in such scenarios. Presently, Lagos boasts of a relatively thriving night economy. In terms of crime management and security, night activities in Lagos have become relatively stable. As part of the government’s resolve to develop the state’s night economy potential, the 2023 ‘Greater Lagos Fiesta’, the annual event to usher in the New Year, took place simultaneously in five different locations across the state for 72 hours, from 29th of December, 2023 to the 1st January, 2024. The event, with an estimated 300,000 participants, positively impacted the state’s economy through massive sales of goods and services to thousands of fun and entertainment lovers.

One of the major takeaways of the Fiesta was its near perfect security arrangement. Cheerfully, the government is not resting on its oars as the long term plan is to create a vibrant and safer Lagos that offers something for everyone – from a street bar with live music, a mechanic service, fashion businesses, to an all-hours bookshop. In the next ten years, it is expected that the state’s economy will be transformed away from a focus on younger people and entertainment.

It is hoped that 40 per cent of people taking advantage of the improved 24/7 activities in the state will be aged over 40 and that 40 per cent of operating businesses at this time will be chiefly anchored on formal business concerns.This is why the government is encouraging a larger variety of retailers and attractions to stay open late, to broaden people’s choices of things to do at night. By 2028, the state hopes to double its 24/7 economy turnover and increase employment by 55% through the creation of several new jobs.

There is, perhaps, no better way to promote tourism than current efforts aimed at improving infrastructure across the state. Infrastructure is quite essential to the growth of tourism as any visible defect in infrastructure will surely dissuade tourists.

Hence, on-going efforts to change the face of public transportation through the provision of more jetties as well as expansion of access to waterways, construction and rehabilitation of roads and bridges, construction of modern bus terminals among others are principally engendered by the need to build and sustain the needed infrastructure upon which enduring tourism pillars can stand. Lagos is not only the commercial nerve of Africa, it is the birthplace of Nollywood and the location of a majority of the cinemas in Nigeria.

Therefore, the efforts of the Sanwo-Olu administration in boosting tourism activities in the state is in the right direction. However, in order to entirely optimize the potentials of the tourism sector, it is crucial to train personnel such as tour guides to enhance their professionalism. In Israel, for instance, tour guides are so efficient, passionate and so enthusiastic that they make tourists feel immensely excited and somehow fulfilled.

Also, there is a need to produce well researched and competently produced tourists guidebooks, which prospective tourists could find handy when they plan or decide to visit. This could be made available at major international and local airports across the world as well as other channels.

Opinion

Why Nigeria needs the All-Nigeria Rotary Peace Summit

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rotary

The All-Nigeria Rotary Peace Summit will examine how good governance, justice and equity can help Nigeria build lasting peace

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Entertainment

Reel Momentum: Nollywood Releases That Defined Q3

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Nollywood

By Olayinka Akanbi

The third quarter of 2026 offered a clear picture of where Nollywood stands today. Across July, August and September, filmmakers told stories centred on family, culture, history, identity and everyday life.

Some films looked inward at personal struggles, while others drew from folklore, real-life events and Nigeria’s past.

Also read: Orlando Owoh Music Festival Set for November 7 in Lagos

There were also signs of change in how films are distributed, with streaming platforms increasing their investment in original content.

July was defined by personal, character-driven stories.

One of the standout releases was Alechenu, directed by Biodun Stephen, which followed the journey of an autistic teenager travelling from Oyo State to Lagos in search of the mother he had never met.

The film explored themes of family, identity and perseverance through a simple yet emotional narrative.

Around the same period, Lami focused on the life of a retired soldier grappling with the emotional effects of war, examining trauma, healing and second chances through the experience of one man trying to rebuild his life.

Another notable release, The Return of Omotara Johnson, marked the return of veteran actress Bukky Wright in a crime drama centred on family secrets and unresolved past conflicts.

Later in the month, films such as Wire Wire and Njem: The Journey continued the trend of storytelling rooted in real-life experiences and social issues.

In August, attention shifted towards history, tradition and culture.

The month opened with Sweet 16, a coming-of-age family drama that also drew attention as one of the final completed performances by the late actor Alexx Ekubo.

This was followed by Ikenga: The Last Festival, a story centred on tradition, power and destiny, featuring veteran actors Pete Edochie and Patience Ozokwor.

Released around the same period, Aláhùn (The Weaver) drew heavily from Yoruba mythology and folklore, highlighting a growing interest in indigenous narratives and local fantasy storytelling.

Towards the end of the month, King Kosoko revisited the life of one of Lagos’ most influential historical rulers, reflecting a broader shift by filmmakers towards exploring Nigeria’s history on screen.

By September, the conversation had expanded beyond storytelling to include audience engagement and distribution models.

One of the month’s notable releases was Mama Deola’s Wedding Story, which became the first original production from Nigerian streaming platform Kava. Its release underscored the increasing role of local streaming services in shaping the industry.

Other films focused on contemporary life and younger audiences.

Ordinary People examined the lives of everyday Nigerians, while 19 explored themes of identity, ambition and relationships from a youthful perspective.

One Gidi Night captured the rhythm and character of Lagos, using the city itself as a central narrative element.

The month also saw the release of Black Market, which generated widespread attention due to efforts to stage a Guinness World Record attempt for the largest film screening audience at Tafawa Balewa Square in Lagos.

Taken together, these releases reflect an industry in transition one that is expanding its storytelling range while experimenting with new platforms, audiences and formats.

Also read: Orlando Owoh Music Festival Set for November 7 in Lagos

Nollywood is not only telling more stories; it is also redefining how those stories are created, distributed and experienced.

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Opinion

Rotary hails IPDG Lanre Adedoyin polio drive

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Rotary

By Victor Ojelabi,

The Rotary Foundation has recognised the polio eradication efforts of Rotary International District 9112 under Immediate Past District Governor Lanre Adedoyin, following the District’s transfer of District Designated Funds to the PolioPlus Fund during the 2025 to 2026 Rotary year, a contribution acknowledged recently, as part of the global funding effort to protect children from the disease.

Also read: Rotary Club of Lagos Strengthens Traders With Fresh ₦6m Business Grant

The recognition brings a fitting international dimension to a Rotary year in which Adedoyin, a lawyer and member of the Rotary Club of Surulere South, repeatedly placed polio eradication among District 9112’s major humanitarian priorities across Lagos and Ogun states.

In a message addressed to District 9112, The Rotary Foundation thanked the District for committing its District Designated Funds to the campaign, saying the collective support from Rotary districts helped the organisation reach its fundraising target and secure matching funds that translate into US$150 million for polio eradication.

“Your support helped Rotary reach our goal and secure the matching funds that translate into US$150 million toward eradicating polio,” the Foundation said.

The money has consequences far beyond the balance sheet.

According to the Foundation, polio funding supports frontline workers taking vaccines into remote communities, environmental surveillance capable of detecting the virus in wastewater and programmes designed to interrupt transmission in affected areas.

The Foundation said the continuing effort was particularly important in Afghanistan and Pakistan, the only two countries where wild poliovirus remains endemic.

That assessment is consistent with Rotary International’s latest account of the global campaign.

Rotary says its partnership with the Gates Foundation generates up to US$150 million annually for polio eradication, with Rotary raising US$50 million and the Foundation providing a two-to-one match.

The money supports vaccine procurement, social mobilisation, outbreak response, surveillance and other operational requirements.

Rotary’s involvement stretches back decades. Its first polio vaccination project began in the Philippines in 1979, and the organisation became a founding partner of the Global Polio Eradication Initiative in 1988. Since then, global polio cases have fallen by 99.9 per cent.

For Nigeria, the story carries particular resonance.

The country recorded its last case of wild poliovirus in Borno State in August 2016.

Four years later, the World Health Organisation African Region was formally certified free of wild poliovirus, leaving Afghanistan and Pakistan as the remaining countries with endemic transmission.

That historic achievement, however, did not mean the end of the polio challenge in Nigeria.

Circulating vaccine-derived poliovirus can still emerge in communities with low immunisation coverage, making vaccination and surveillance essential even in countries that have eliminated wild poliovirus.

It was against that backdrop that the IPDG’s polio drive developed during the 2025 to 2026 Rotary year.

Adedoyin, who became the second District Governor of District 9112 following the division of the former District 9110, had signalled early in his tenure that healthcare would remain a central part of the District’s service programme.

His installation in Lagos in July 2025 marked the beginning of a year that subsequently combined fundraising with grassroots advocacy and support for health workers.

By September 2025, the District had held a PolioPlus seminar at which Adedoyin warned against complacency simply because wild poliovirus had disappeared from Nigeria. District records show that the campaign remained prominent in its programme in the months that followed.

In October, Districts 9111 and 9112 took the End Polio Now message beyond conventional conference halls with a joint train journey from Lagos to Abeokuta.

Led by Adedoyin and then District 9111 Governor Henry Akinyele, alongside Nigeria National PolioPlus Committee Chairman Joshua Hassan and other Rotary leaders, the initiative turned the train journey into a public awareness campaign for polio eradication.

District 9112 also took the message to communities in Ogun State, including a roughly 10-kilometre Keep Polio @ Zero awareness walk in Sagamu aimed particularly at encouraging parents and guardians to ensure that children receive their vaccinations.

In Lagos, the campaign moved from advocacy to practical support.

District 9112 donated 100 pairs of rain boots and 200 raincoats to the Lagos State Primary Health Care Board in October 2025 to assist health personnel working on polio eradication during the rainy season. The intervention was valued at about ₦1.6 million.

Adedoyin made the District’s position clear at the presentation.

“Our commitment to ending polio is absolute,” Adedoyin said. “We will continue working with the Lagos State Government and our partners until polio is completely wiped out.”

Another significant moment came towards the end of his tenure.

In June 2026, District 9112 announced that it had raised US$13,000 through the World’s Greatest Meal initiative for The Rotary Foundation’s PolioPlus Fund.

The contribution was described by World’s Greatest Meal Committee Chairman Tokunbo Opanubi as one of the highest recorded by the District through the initiative.

The US$13,000 contribution is separate from the District Designated Funds now acknowledged by The Rotary Foundation.

Together, however, the initiatives illustrate the different channels through which District 9112 supported the global eradication campaign during Adedoyin’s tenure.

District Designated Funds form part of The Rotary Foundation’s funding system and allow Rotary districts to direct portions of avail

IPDG Lanre Adedoyin with wife at a Rotary event recently

able Foundation resources towards eligible programmes.

PolioPlus is one of the avenues through which districts can deploy such resources in support of Rotary’s eradication objective.

The Foundation’s latest acknowledgement therefore adds another layer to District 9112’s polio record for the 2025 to 2026 year.

It also demonstrates the multiplier effect behind Rotary’s funding model.

A contribution originating from clubs and districts can ultimately support a much larger global pool used for vaccines, surveillance, community mobilisation and the difficult task of reaching children in areas affected by conflict, insecurity or geographical isolation.

The stakes remain considerable.

Polio is a potentially fatal infectious disease that primarily affects young children and can invade the nervous system, causing irreversible paralysis.

Although its global footprint has been reduced dramatically, Rotary cautions that eradication requires sustained vaccination and surveillance until transmission has been stopped everywhere.

The Foundation’s message to District 9112 captured that unfinished mission.

It thanked the District for supporting the PolioPlus Fund and helping move the world closer to the point where “no child is threatened by this disease ever again”.

For Adedoyin, who handed over the governorship of District 9112 at the end of the 2025 to 2026 Rotary year, the recognition offers a powerful postscript to a year in which the District’s contribution was measured not only in fundraising figures, but also in public advocacy, community mobilisation and support for those working closest to vulnerable children.

Also read: Rotary Club of Lagos Strengthens Traders With Fresh ₦6m Business Grant

And for District 9112, the acknowledgement connects a local Rotary story from Lagos and Ogun states to a much larger global ambition: ensuring that the final cases of polio become part of history rather than the beginning of another outbreak.

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