Opinion
Nigerian beauty industry to reach $5.28 billion by 2026
Published
1 year agoon
By
Lanre
Jamie Hill is the Managing Director, BtoB Events Limited, the organiser’s of Beauty West Africa exhibition and conference. In this interview, he spoke on the exhibition starting today and what Nigeria stands to gain.
What is the Beauty West Africa exhibition all about, how can our readers learn more?
Beauty West Africa is an exhibition and conference that caters for all professionals within the beauty and cosmetics industry. The event launched in 2018 and is now one of Africa’s largest exhibitions for the beauty industry, hosting over 5,000 beauty professionals and 250 companies from around the world, who are exhibiting their products in make-up, hair care, skincare, toiletries, spa equipment and nail care.
This year is our biggest edition ever, with more exhibitors and visitor registrations than before. Significantly, this year, we have government backed pavilions from places such as South Africa, Egypt, China and Pakistan, who are bringing official delegations of beauty manufacturers to Nigeria for the exhibition. Such is the importance of the Nigerian market to the global beauty industry.
Significantly, this is the first time our Chinese exhibitors will be participating after the pandemic. Chinese beauty products have always been very popular with our audience, and we have received favourable feedback from our local partners in this regard.
With over 250 companies participating, what does Nigeria stands to gain?
We have over 50 companies from Nigeria showcasing their products at the event. Furthermore, we have been working closely with partners from across West Africa, such as Ghana, Cameroon, Benin and Gambia that are bringing delegations to the exhibition. This will provide opportunities for Nigerian companies to find new international buyers and expand their exporting capabilities and global exposure.
Given the current challenges facing the naira, the importance of exporting ‘Made in Nigeria’ brands cannot be understated as a valuable source of foreign currency and positive contributing factor to the Gross Domestic Product (GDP) of the country. Furthermore, the stress on the naira, at present, also creates a requirement for local importers to source new, more cost-effective products to import and sell in the domestic market that are affordable to consumers.
Indirectly, large scale global exhibitions like this also bring significant amounts of foreign currency to the local economy through tourism, hospitality and logistics such as local hotels, transportation, exhibition fees, and dining. We will be bringing in over 1,000 international guests to Lagos within a week, which will have significant positive impact on local businesses.
What are the benefits of the exhibition for those attending?
This is once-a-year opportunity for beauty professionals to see, test, experience and sample beauty and cosmetics products from every corner of the world.
All of our exhibiting companies are investing a lot of time and money to come to Nigeria, as they want to meet new business partners to represent them. So, it is a huge opportunity for local beauty professionals to get new suppliers, buyers and business partners that will enable them to take their business to the next level.
Beside this, we are partnering with founder of Beauty in Lagos, Ezinne Alfa, to put together this year’s conference. The conference complements the trade element of the exhibition with knowledge sharing and best practices.
It is a unique opportunity for attendees to learn from experts from the industry such as CEO of Blot Beauty, Olufunke Tonye-Preghafi and CEO of Glam Brand Agency, Bola Balogun, in intimate fireside chats about how they grew to become leaders in the industry.
What products and companies can visitors expect to see at the show?
We have companies from across the entire African continent, Europe, Asia, the Middle East and the USA, all showcasing their latest product lines in the fields of hair care, make-up, skincare, cosmetics, perfumes and fragrances, personal care and toiletries and more…
The Nigerian Small and Medium Enterprises (SME) zone will also be back and bigger than ever presenting smaller, independent brands from Nigeria, who wants to rub shoulders with the global leaders. The SME zone also provides opportunities for visitors to pick up a few bargains onsite and sample some of the best products that Nigerian companies have to offer at discounted prices.
Would you say beauty companies in Nigeria are measuring up to their contemporary across the globe?
The Nigerian beauty industry is expected to reach $5.28 billion by 2026, from $4.2bn in 2021. There is a huge market here, which is growing across the globe. Nigeria has a wealth of natural resources and a huge talent pool, which is the envy of the African continent. It is great to see more brands from Nigeria gaining recognition across the globe.
There is still a long way to go, in terms of reaching international standards at scale. Some key issues that need addressing remain – access to the importation of raw materials to scale up local manufacturing and quality of packaging. We hope that the educational content provided at the Beauty West Africa conference will offer important insight into how to address some of the issues that hold the ‘Made in Nigeria’ beauty and cosmetics industry from reaching its full potential on an international scale.
Related
You may like
National Theatre Revival: Can Nigeria’s cultural icon rise again?
Pilgrimage is spiritual, not tourism – NCPC
Stay Safe: SANParks urges tourists to follow wildlife safety rules
Ondo monarch calls for tourism investment to boost Nigerian economy
Stakeholders urge sustainable tourism plans for Nigeria
Nigeria’s 1,091 Tourist Sites Undergoing Revitalisation -Minister
Opinion
National Theatre Revival: Can Nigeria’s cultural icon rise again?
Published
1 month agoon
April 4, 2025By
akonitv
The restoration of the National Theatre Lagos signals hope for Nigeria’s creative future—but will this revival be truly sustainable?
The restoration of the National Theatre Lagos is being hailed as a potential turning point for Nigeria’s cultural and economic rebirth.
Once a gleaming symbol of artistic ambition and national pride, the theatre’s decline echoed the broader story of Nigeria itself: a country of grand visions too often thwarted by neglect and mismanagement.
Conceived in the early 1970s, the National Theatre was designed as a hub of African storytelling, performance, and cultural diplomacy. Construction began under General Yakubu Gowon in 1973 and was completed by General Olusegun Obasanjo in 1976.
Modelled after the Palace of Culture and Sports in Bulgaria, the iconic structure boasted a 5,000-seat main hall, banquet and cinema halls, galleries, and multiple exhibition spaces.
Its crowning moment came during FESTAC ’77 – the Second World Black and African Festival of Arts and Culture – when over 17,000 artists from across Africa and the diaspora gathered in Lagos to celebrate heritage, music, dance, and drama.
The theatre became a vibrant stage for legends like Wole Soyinka and dramatic works such as Isiburu and Camwood on the Leaves.
However, by the late 1980s, the once-thriving complex began to decay. Economic downturns, shifting government priorities, and bureaucratic inertia turned it into a shadow of its former self.
Maintenance stopped. Facilities crumbled. The venue was relegated to weddings and church services, while artists either left or adapted to new digital realities, fuelling a creative brain drain.
The decline of the National Theatre was symptomatic of deeper issues—chief among them the failure to recognise culture as a strategic economic asset.
Where countries like Brazil, South Korea, and India leveraged the arts to drive national identity and economic growth, Nigeria lagged behind. Nollywood thrived, but the infrastructure that once nurtured the arts was left to rot.
Then, in July 2021, a glimmer of hope appeared. The Central Bank of Nigeria and the Bankers’ Committee launched a bold N65 billion restoration project. By September 2024, visible progress had been made.
Key facilities had been restored, the architecture modernised, and crucially, four new creative hubs – focused on fashion, music, film, and IT – had been added to the 44-hectare site.
The goal is ambitious: transform the theatre from a historic relic into a dynamic engine of Nigeria’s creative economy. With the sector projected to contribute hundreds of billions of naira and generate thousands of jobs, this revival is not just about aesthetics—it’s about sustainable economic diversification in a post-oil era.
But questions remain. Will the revival endure, or will this be another chapter in Nigeria’s cycle of lofty beginnings and short-lived momentum?
For lasting impact, experts argue that infrastructure alone is not enough. Nigeria needs strong policy frameworks that position culture as a central pillar of national development. The creative sector must be integrated into economic planning, supported by robust funding mechanisms and public-private partnerships.
Globally successful cultural institutions thrive on diverse income streams—from ticket sales and philanthropy to international grants and government support. Nigeria must adopt similar models to reduce its reliance on unstable public funds.
Ultimately, the National Theatre stands not just as a building, but as a mirror. It reflects who we are as a people and what we value. Will Nigeria invest in its creative soul or continue to sideline the arts in favour of short-term gains??
Related
Opinion
Pilgrimage is spiritual, not tourism – NCPC
Published
3 months agoon
February 20, 2025By
akonitv
NCPC Secretary Bishop Stephen Adegbite stresses that pilgrimage is spiritual rejuvenation, not tourism, as Ebonyi pilgrims depart for Israel and Jordan
The **Executive Secretary of the Nigerian Christian Pilgrim Commission (NCPC), Bishop Stephen Adegbite**, has emphasised that **pilgrimage is a spiritual exercise, not a form of tourism**.
He made this statement during the airlifting of the **8th batch of Christian pilgrims from Ebonyi State** to Israel and Jordan at the Akanu Ibiam International Airport, Enugu.
Speaking through **Clement Nweke**, Federal Commissioner representing the South East on the NCPC Board, Adegbite assured the pilgrims that they would have the opportunity to visit significant **holy sites in Israel and Jordan**. He expressed confidence that they would return spiritually fulfilled.
“Pilgrimage is not tourism, but a spiritual rejuvenation. You are not going for tourism, but for spiritual rejuvenation,” he reiterated.
He also commended **Governor Francis Nwifuru** for sponsoring over **300 Christian pilgrims** from Ebonyi State, a move he described as a commitment to faith and spiritual growth.
Adegbite urged the pilgrims to **pray fervently** in the Holy Land and return with **outstanding testimonies**.
He also reminded them of **NCPC’s zero-tolerance policy on abscondment**, warning that any defaulter would be identified and dealt with accordingly.
“Ebonyi has never had any issue of abscondment, and we believe this batch will maintain that record,” he added.
Rev. Fr. **Godwin Uguru**, Chairman of the **Ebonyi State Christian Pilgrims Welfare Board**, encouraged the pilgrims to **pray for the state** during their journey.
He assured them that the governor had taken all necessary measures to ensure a **hitch-free pilgrimage**.
He concluded with a prayer for **safe travels and a successful spiritual experience**, hoping the pilgrims would **depart and return in peace**.
Related
Opinion
Stay Safe: SANParks urges tourists to follow wildlife safety rules
Published
4 months agoon
January 28, 2025By
Lanre
Following a fatal elephant encounter at Kruger National Park, SANParks urges visitors to prioritise safety and stay in vehicles during wildlife tours
South African National Parks (SANParks) has reiterated its safety guidelines following a tragic incident at Kruger National Park, where a tourist lost their life during an encounter with an elephant.
The incident occurred at Malelane Gate, highlighting the critical need for visitors to stay in their vehicles while observing wildlife.
According to reports, the fatality occurred when a tourist exited their vehicle and was charged by an elephant.
SANParks officials have expressed their condolences and emphasised the importance of adhering to safety rules designed to protect both visitors and wildlife.
This tragedy echoes a similar incident last July when a Spanish tourist at Pilanesberg National Park was fatally attacked after leaving their vehicle to photograph an elephant herd.
Such incidents underscore the risks of stepping outside vehicles in wildlife reserves.
SANParks has also called on witnesses to refrain from sharing graphic images or videos of the recent event on social media due to their sensitive nature. This appeal aims to respect the victim’s family and prevent further distress.
Authorities continue to stress that staying inside vehicles is paramount when navigating wildlife areas. “Safety protocols exist not only to protect visitors but also to preserve the natural behaviour of wildlife,” SANParks management stated.
Kruger National Park remains one of South Africa’s premier tourist destinations, attracting visitors from around the world.
However, tragedies such as this serve as stark reminders of the need for vigilance and respect for nature’s unpredictability.
By adhering to these guidelines, tourists can enjoy South Africa’s remarkable wildlife while ensuring their safety and preserving the sanctity of these natural environments.
Related

Senator Mudashiru berates Adeleke’s administration for neglecting agriculture

Honouring the legacy of the drummer king: A tribute by Aafin Ilu

Saudi Arabia’s KSrelief performs 21,000 free eye surgeries in Nigeria
Trending
- Business2 years ago
Ooni of Ife Discusses Business and Peace Initiative in Kenya
- Events2 years ago
Glamour, glitz as B’obagunwa Omo’ba Obinrin Akile Ijebu celebrates New Year party (Photos)
- Culture2 years ago
Outrage as Ezendigbo of Ibadanland confers chieftaincy title on Olubadan
- Events2 years ago
Onitoomu of Ito-Omu installs two new chiefs (Video, Photos)
- Culture2 years ago
The Four Igbo Market Days and Their Significance In Omenala ÌGBÒ
- Events11 months ago
Egbe Bobasete: The New Fashion Sensation Elevates 2024 Ojude Oba Festival (Video, Photos)
- Paranormal2 years ago
Black Cat Superstition: Good and Bad Luck Beliefs
- Events2 years ago
Laminisa I, HRM Oba Dr. Lawal, marks 15years on throne