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    Nigerian beauty industry to reach $5.28 billion by 2026

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    Jamie Hill is the Managing Director, BtoB Events Limited, the organiser’s of Beauty West Africa exhibition and conference. In this interview, he spoke on the exhibition starting today and what Nigeria stands to gain.

     

    What is the Beauty West Africa exhibition all about, how can our readers learn more?

    Beauty West Africa is an exhibition and conference that caters for all professionals within the beauty and cosmetics industry. The event launched in 2018 and is now one of Africa’s largest exhibitions for the beauty industry, hosting over 5,000 beauty professionals and 250 companies from around the world, who are exhibiting their products in make-up, hair care, skincare, toiletries, spa equipment and nail care.

    This year is our biggest edition ever, with more exhibitors and visitor registrations than before. Significantly, this year, we have government backed pavilions from places such as South Africa, Egypt, China and Pakistan, who are bringing official delegations of beauty manufacturers to Nigeria for the exhibition. Such is the importance of the Nigerian market to the global beauty industry.

    Significantly, this is the first time our Chinese exhibitors will be participating after the pandemic. Chinese beauty products have always been very popular with our audience, and we have received favourable feedback from our local partners in this regard.

     

    With over 250 companies participating, what does Nigeria stands to gain?

    We have over 50 companies from Nigeria showcasing their products at the event. Furthermore, we have been working closely with partners from across West Africa, such as Ghana, Cameroon, Benin and Gambia that are bringing delegations to the exhibition. This will provide opportunities for Nigerian companies to find new international buyers and expand their exporting capabilities and global exposure.

    Given the current challenges facing the naira, the importance of exporting ‘Made in Nigeria’ brands cannot be understated as a valuable source of foreign currency and positive contributing factor to the Gross Domestic Product (GDP) of the country. Furthermore, the stress on the naira, at present, also creates a requirement for local importers to source new, more cost-effective products to import and sell in the domestic market that are affordable to consumers.

    Indirectly, large scale global exhibitions like this also bring significant amounts of foreign currency to the local economy through tourism, hospitality and logistics such as local hotels, transportation, exhibition fees, and dining. We will be bringing in over 1,000 international guests to Lagos within a week, which will have significant positive impact on local businesses.

    What are the benefits of the exhibition for those attending?
    This is once-a-year opportunity for beauty professionals to see, test, experience and sample beauty and cosmetics products from every corner of the world.

    All of our exhibiting companies are investing a lot of time and money to come to Nigeria, as they want to meet new business partners to represent them. So, it is a huge opportunity for local beauty professionals to get new suppliers, buyers and business partners that will enable them to take their business to the next level.

    Beside this, we are partnering with founder of Beauty in Lagos, Ezinne Alfa, to put together this year’s conference. The conference complements the trade element of the exhibition with knowledge sharing and best practices.

    It is a unique opportunity for attendees to learn from experts from the industry such as CEO of Blot Beauty, Olufunke Tonye-Preghafi and CEO of Glam Brand Agency, Bola Balogun, in intimate fireside chats about how they grew to become leaders in the industry.

     

    What products and companies can visitors expect to see at the show?

    We have companies from across the entire African continent, Europe, Asia, the Middle East and the USA, all showcasing their latest product lines in the fields of hair care, make-up, skincare, cosmetics, perfumes and fragrances, personal care and toiletries and more…

    The Nigerian Small and Medium Enterprises (SME) zone will also be back and bigger than ever presenting smaller, independent brands from Nigeria, who wants to rub shoulders with the global leaders. The SME zone also provides opportunities for visitors to pick up a few bargains onsite and sample some of the best products that Nigerian companies have to offer at discounted prices.

     

    Would you say beauty companies in Nigeria are measuring up to their contemporary across the globe?

    The Nigerian beauty industry is expected to reach $5.28 billion by 2026, from $4.2bn in 2021. There is a huge market here, which is growing across the globe. Nigeria has a wealth of natural resources and a huge talent pool, which is the envy of the African continent. It is great to see more brands from Nigeria gaining recognition across the globe.

    There is still a long way to go, in terms of reaching international standards at scale. Some key issues that need addressing remain – access to the importation of raw materials to scale up local manufacturing and quality of packaging. We hope that the educational content provided at the Beauty West Africa conference will offer important insight into how to address some of the issues that hold the ‘Made in Nigeria’ beauty and cosmetics industry from reaching its full potential on an international scale.

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    Opinion

    FAAN: Improvement of Passenger Facilitation, Security Gave Boost to Tourism

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    FAAN: Improvement of Passenger Facilitation, Security Gave Boost to Tourism

    The Federal Airports Authority of Nigeria (FAAN) said that its improvement of airport facilities, passenger facilitation and security has encouraged tourism in Nigeria.

    The agency said that the drastic action taken by the Managing Director, Mrs. Olubunmi Kuku against touting at the airports has brought sanity and orderliness to the satisfaction of travellers.

    Kuku identified some of these achievements when she spoke at the Wings of Change Focus Africa Conference (WOCFA) overseen by the International Air Transport Association (IATA) last week; held in Johannesburg, South Africa.

    A statement signed by the Director, Public Affairs & Consumer Protection, Obiageli Orah, said FAAN has recently taken steps to make Nigeria’s airports safe and accessible by genuine tourists and travellers and has also made efforts to eliminate touting and other forms of criminal conducts around the airports.

    FAAN boss also spoke on the recent creation of a dedicated Department for Cargo Services in the agency, as stakeholders emphasized the need for improvement of trade facilitation, including air cargo facilities and infrastructure, cargo compliance, closer collaboration amongst African countries and Stakeholders as well as Cargo Specialized Training for stakeholders.

    There was emphasis on digitalization of passenger processing and how the embrace of robotics technology by airports in Africa would help to give customers further experience of speed, efficiency and excellence. The use of technology to drive efficiency has been part of FAAN’s priority agenda under the present dispensation.

    Making his input on the first day of the conference, the Minister of Aviation & Aerospace Development, Mr. Festus Keyamo, emphasised the need for removal of visa restrictions to enable free movement of people and goods across the continent, stating that to achieve this, there is need to work with Foreign Affairs Ministers across Africa.

    The Minister equally made a case for adequate funding of air transport in Africa.

    Also speaking at the event, IATA,s Regional Vice President, Africa & Middle East, Kamil Alawadhi called for pursuit of net zero carbon emissions by 2050, which constitutes part of FAAN’s recent programmes.

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    Opinion

    Ekiti is safe for tourists’ traffic-Ojo-Lanre

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    Ekiti is safe for tourists’ traffic-Ojo-Lanre

    Following the Ekiti State renewed effort to attract tourist’s influx to the numerous wonder sites scattered around the state and especially the flag destination, Ikogosi Warm and Cold Springs Resort, the Director-General of Ekiti State Bureau of Tourism Development, Ambassador Wale Ojo-Lanre, has said that the state is safe with the level of security architecture put in by the government.

    Ojo-Lanre disclosed this to tourism writers, on ground to see the new face of Ikogosi Warm and Cold Spring Resort and noted that Ikogosi, which is the new pride of the state, is perfectly safe and welcoming to tourists.

    Clearing the air on anxieties of insecurity in the state, Ojo-Lanre said the recounted bouts happened on the suburbs of Ekiti, maintaining that the tourism zones like Ikogosi community and its environ are safe.

    He said there were cautious efforts by the state government to secure tourists. “I don’t want to expose our security strategy, but I can tell you that we are the only state that has a homeland security as a parastatal under my agency. We know what is going on. When the road is not safe, tourism is in danger,” he stated.

    Meanwhile the Ekiti State government is fine-tuning plans to develop a tourism master plan, a working blueprint to practically explore and develop products and services to create and drive the economy of the state.

    Ojo-Lanre explained that for any serious state to enhance its tourism potentialities to the expected capacity, it must first develop a tourism master plan.

    “A tourism development master plan is a necessity for any state that wants to develop and the state governor, Biodun Abayomi Oyebanji, emphasised that the first thing we have to do is to develop a tourism master plan for Ekiti and we started.

    “We have started drafting our tourism policy and we have identified the consultants to work on our tourism master plan. It would be delivered between August and October this year,” Ojo-Lanre added.

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    Opinion

    Eliminate insurgents at Kainji Park

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    Eliminate insurgents at Kainji Park

    KAINJI National Park, an expansive natural reserve in Niger State covering an area of about 5,341 square kilometres, and known for its biodiversity and rich cultural heritage, has unfortunately garnered attention for a much more sinister reason. A recent report revealed that the park has become a haven for terrorists. This alarming development calls for urgent and decisive action to reclaim the park and ensure the safety of the wildlife and the surrounding communities.

    The Clingendael Institute, a Dutch think-tank, in a new report, said there is ample evidence Islamic terrorists from the Sahel have crossed into Nigeria through the Benin Republic border. The jihadis believed to be of the ISWAP sect, were said to have settled in Kebbi State and the KNP, turning the facility into their base.

    In reaction, the Director, Defence Media Operations, Edward Buba said the military was conducting operations in terrorist enclaves in the North-Central, which includes the KNP. A targeted military assault to root out the terrorists should not be delayed.

    The presence of terrorists in Kainji is a stark reminder of the broader security challenges that Nigeria faces. These groups exploit the remote and dense forest areas as strategic hideouts, using the park as a base for planning and executing attacks.

    The insurgents are engaged in poaching, logging, and mining, weakening the park’s protection, and further endangering the flora and fauna. The local communities have deserted their homes for IDP camps while several kidnapped persons are being held captive by the criminals.

    The park, part of Nigeria’s first and largest protected area, is home to wildlife, including elephants, lions, and numerous bird species. The park encompasses Kainji Lake, a critical resource. The terrorists’ invasion poses significant national security implications for Nigeria.

    Kainji Dam, which plays a crucial role in Nigeria’s hydroelectric power generation and irrigation systems, is located near the KNP. The dam’s presence within the park means that any security threats to the park, such as terrorist occupation, directly impact the safety and functionality of this critical infrastructure.

    Any attack on the dam or other facilities could disrupt electricity generation, affecting millions of Nigerians and causing significant economic and social upheaval.

    The seizure of the park by the insurgents has severe humanitarian implications. Local communities, who depend on the park for their livelihoods through fishing, farming, and tourism, live in fear. The terrorists’ activities disrupt economic activities, displace families, and create an environment of instability.

    Nigeria has suffered huge losses to Boko Haram and ISWAP rebels since 2009 when the militants started fighting the state. Human losses and displacements, especially in the North-East epicentre, are horrendous.

    To reclaim the park from the insurgents, an immediate and well-coordinated military action is essential. This intervention should be precise to avoid collateral damage to the park’s ecosystem and local communities. Empowering local security forces with training and resources can help maintain security once the initial military operations are completed. Establishing a permanent security presence in and around the park will prevent the terrorists from reoccupying it.

    Leveraging international support and expertise in counterterrorism and conservation can enhance Nigeria’s efforts. Partnerships with global conservation organisations can also help restore and protect the park’s biodiversity post-conflict. Implementing advanced monitoring and surveillance technologies, such as drones and satellite imagery, can provide real-time information on illegal activities and movement within the park, enabling quicker and more effective responses.

    Restoring the park to its rightful status as a sanctuary for wildlife and a resource for sustainable development is not only a national imperative but a global one. The world is watching, and President Bola Tinubu must rise to this challenge, demonstrating resilience and determination in adversity.

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