As part of its corporate social responsibility (CSR), GBfoods, a leader in culinary products, has supported cultural preservation with the sponsorship of the Kyegh Sha Shwagh Food Festival, a Tiv cultural festival held in Gboko, Benue State.

The Kyegh Sha Shwagh (KSS) Food Festival stands as a beacon of cultural celebration and gastronomic delight in Northern Nigeria and GBfoods has been a proud sponsor of the event for years.

KSS is more than just a gathering of food enthusiasts, as the festival holds immense significance as a representation of the rich cultural heritage of the Tiv Nation, the second-largest ethnic group in the North.

In a press release by the company’s area sales manager, Mr Michael Ogwuche, he said, “GBfoods is committed to celebrating local flavours, which is why for the past four years the company has remained a leading sponsor of the iconic Kyegh sha shwa in line with its culture of celebrating local flavors.

“The consistent support has not only contributed to the success and growth of the festival but has also enabled the showcasing of diverse culinary experiences to a vast audience.

GBfoods’ involvement has been instrumental in elevating the festival, enabling it to reach greater heights each year.”

At this year’s sponsorship, GBfoods offered free samples of their renowned products, including Gino Max all Dish and Jumbo Tomato, to attendees, Mr Ogwuche said adding that the “gesture not only enriched the culinary experience of festival-goers but also showcased the company’s commitment to promoting and sharing flavors that resonate with local and international palates.”

One of the most exciting highlights of the event held on December 26, Ogwuche said, was GBfoods’ sponsorship of the Uka Uka eating competition during the festival.

He noted that by providing gift items for this competition, they have added a layer of fun and excitement, engaging participants and further enlivening the festival atmosphere.